IF A TREE FALLS IN A FOREST... (What Kind of Ratings Would it Get?)

[Wildstyle K]

A friend of mine drove through Atlanta on the way to Florida. He told me how he tried getting WiLD 105.7 and 96.7 throughout various parts of Atlanta and could not get a thing.

MAKES ME WONDER:
Just how small is this signal? Apparently people are hearing it to some degree if they are able to reach a 3.7 in ratings and get people talking about them on facebook! My friend also went on to tell me that Atlanta was a beautiful city, so I'm guessing this means he was at least close enough to see the city of Atlanta.

Since he's a regular poster on these boards, does his own internet radio and has always had an obsession with radio, I'm sure he tried on a couple of radio devices and I doubt that he'd be lying or over exaggerating when he says he "tried" to get 105.7 and 96.7 and "couldn't get anything." He was even DX'ing Y100 and 92.7 WEOW from Tampa while in Florida and had no problem with those.

 

[Kilbasa123]

A friend of mine drove through Atlanta on the way to Florida. He told me how he tried getting WiLD 105.7 and 96.7 throughout various parts of Atlanta and could not get a thing.

MAKES ME WONDER:
Just how small is this signal? Apparently people are hearing it to some degree if they are able to reach a 3.7 in ratings and get people talking about them on facebook! My friend also went on to tell me that Atlanta was a beautiful city, so I'm guessing this means he was at least close enough to see the city of Atlanta.

Since he's a regular poster on these boards, does his own internet radio and has always had an obsession with radio, I'm sure he tried on a couple of radio devices and I doubt that he'd be lying or over exaggerating when he says he "tried" to get 105.7 and 96.7 and "couldn't get anything." He was even DX'ing Y100 and 92.7 WEOW from Tampa while in Florida and had no problem with those.

I live north of town (east of Canton specifically), but travel to Atlanta often. The signal for 105.7 (I don't try 96.7) works well until just inside 285 (traveling on GA400), and then picks up again near the 85-400 merge. I think the signal is fine overall. The analog signal is better than HD (for my gear, anyway).

 

[taylorengineer]

I have a couple of teen daughters so I know the 105.7 coverage area fairly well.
The only area I have trouble (in the car) with both signals is midtown. Either one or the other (96.7/105.7) is listenable in most other areas of Atlanta.
Is it a 1 gazillion volt signal? Nope.....but there's enough microvolts floating around in the ether to satify most tuners.
Your friend is either confused or has a receiver/antenna issue.
And regular posting on Radio-Info.com certainly does not qualify any of us as "experts."

 

[Wildstyle K]

And regular posting on Radio-Info.com certainly does not qualify any of us as "experts."

I never said he was necessarily an "expert," but as someone who operated a few stations (with and without licenses) and has all kinds of "gadgets" and things (I'd assume) for radio spotting, I'd assume he at least knows the basics when it comes to radio station listening. In other words, he knows the WiLD signal isn't strong, so I doubt he'd "do a poor job" at trying to pick it up and check just once or twice and consider it "trying hard to get the signal."

But then again, I wasn't there, so who knows what really happened. He told me as a result, he had to settle for Q100.

Also, none of my relatives in Atl. are even aware that WiLD (or Groove) ever existed. When I told them to try picking it up, they all said nothing was there. It just makes me wonder what's really going on. I, for some reason, coincidentally only know the people who cannot get it.

I probably should've asked him to see if he was able to get Journey.

 

[ShawtyBlack_ATL]

Both 105.7 and 96.7 have horrible reception here in East Deklab/Rockdale. I don't think anyone knows they exist because a walk through the teen stores in Stonecrest, all you hear is V103 and HOT 107.9.

 

[RoddyFreeman]

Wild could solve its Atlanta signal problems by moving to 105.3. Meanwhile, El Patron could solve its Gwinnett signal problems (and Gwinnett is where the largest Hispanic population is) by moving to 105.7.

But I've been saying this forever.

 

[BarryATL]

Wild could solve its Atlanta signal problems by moving to 105.3. Meanwhile, El Patron could solve its Gwinnett signal problems (and Gwinnett is where the largest Hispanic population is) by moving to 105.7.

But I've been saying this forever.

I have never understood El Patron being on 105.3. That is as far away from the Hispanic population as you can get in the metro. I agree, 105.7 should be the signal they are on.

 

[secondchoice]

I agree, but apparently Texas actually believes that the coverage maps from sites like Radio-info are accurate (especially 640's coverage). If whoever at CC makes these decisions would rent a car at the airport* and drive around a little especially going to the county seats of the counties that make up the market he (she) would realize they have a few "signal" challenges. 105.3 is targeting Hispanic from the "wrong side" of the market.

*Atlanta not PDK

 

[RoddyFreeman]

CC's first Atlanta Hispanic station, Viva, was at first on 105.3. And whoever was making decisions back then was knowledgeable enough to move it to 105.7. But when Viva was killed, CC management left El Patron on 105.3.

 

[Wildstyle K]

Wild could solve its Atlanta signal problems by moving to 105.3. Meanwhile, El Patron could solve its Gwinnett signal problems (and Gwinnett is where the largest Hispanic population is) by moving to 105.7.

But I've been saying this forever.

Interesting. I don't know why I never really thought of this. It's also good since none of the frequencies are too far from each other so it's not like people would "get lost" looking for the new dial position. However, I wonder if they're using WiLD to target the hispanics as well. What would be the best signals for WiLD to use if they do move? And which formats currently using any of those CC signals would you all consider less valuable than WiLD?

 

[acheron1982]

RoddyFreeman is 100% right. I'm clueless as to why this has not been done yet! 105.3 has an awesome signal. I get them all around the perimeter and just a little static (not bad though) up in Gwinnett. 105.3 is reaches Macon on good nights.

Speaking of signals, 105.7 has the weirdest signal in town. At times, during the day, I begin to loose the station downtown but then there are other times, during the same time of day, that I pick the station up all the way down to the 675 merge onto 75 without any problem at all. Almost makes me wonder if there is not something up with the signal.

 

[ShawtyBlack_ATL]

I posted a couple of weeks ago how CC's HOT 105.7 out of Montgomery, AL drowned WILD out here in Lithonia on numerous late nights.

 

[RoddyFreeman]

Wild could solve its Atlanta signal problems by moving to 105.3. Meanwhile, El Patron could solve its Gwinnett signal problems (and Gwinnett is where the largest Hispanic population is) by moving to 105.7.

But I've been saying this forever.

Interesting. I don't know why I never really thought of this. It's also good since none of the frequencies are too far from each other so it's not like people would "get lost" looking for the new dial position. However, I wonder if they're using WiLD to target the hispanics as well. What would be the best signals for WiLD to use if they do move? And which formats currently using any of those CC signals would you all consider less valuable than WiLD?

The market manager once told me that she likes the idea of Wild being the #2 Hispanic station in the market by putting such a strong signal into Gwinnett. Then I asked her, "But with only 24% of Wild's audience being Hispanic, is that enough to get on any Hispanic buys?" Her answer was no. So is making yourself feel good a reason to keep Wild on 105.7? Keep in mind a third of Wild's audience is African-American.

 

[secondchoice]

I forgot who said it but this could be an Urban station, coverage wise 105.3 could make a run at WALR. I do not know if CC is willing to commit to a "pure" urban AC.

 

[ShawtyBlack_ATL]

I forgot who said it but this could be an Urban station, coverage wise 105.3 could make a run at WALR. I do not know if CC is willing to commit to a "pure" urban AC.

I remember years ago the Urban "POWER 105.3" rumors floating around town. I don't think CC will ever launch an Urban station here, plus there is no room (can't believe im saying that). Steve Harvey is on MAJIC and Big Tigger is on V103. Most Clear Channel Urban stations have both syndicated shows. Besides, Clear Channel doesn't invest money into there Urban stations. Every market has the same voicetracked jocks in middays and overnights ran by Premium Choice. Some markets don't even have live local jocks, all VT'd. Im not sure how many African Americans listen to WILD considering many people still don't know that stations exist. 95.5 THE BEaT had more of an Urban lean and i'm sure more African American listeners.

 

[secondchoice]

95.5 is on the same tower as 97.1 with only at a lower antenna high. 97.1 couldn't cut it as an urban signal I doubt 95.5 had much of the Urban Audience.

 

[Wildstyle K]

If whoever at CC makes these decisions would rent a car at the airport* and drive around a little especially going to the county seats of the counties that make up the market he (she) would realize they have a few "signal" challenges. 105.3 is targeting Hispanic from the "wrong side" of the market.

*Atlanta not PDK

LOL. I just saw this.

 

[atlantaboy]

But then again, I wasn't there, so who knows what really happened. He told me as a result, he had to settle for Q100.

No offense, KDM, but it sounds like you're making up this story (since you've already posted this same "theory" over and over :-\)

 

[ShawtyBlack_ATL]

95.5 is on the same tower as 97.1 with only at a lower antenna high. 97.1 couldn't cut it as an urban signal I doubt 95.5 had much of the Urban Audience.

97.1 JAMZ as an Urban failed big time due to music format, no direction and no jocks. Cox could've gave CBS and Radio One major competition back then. Now, Cox is still in the war with KISS 104.1 which IMO is unbelievable.

95.5's music was more Hip-Hop intense compared to WiLD's current format. When WilD launched, they tried to bring back the former BEAT sound with Maverick, Mami Chula,Aundre Perry and DJ Kidd but that signal was no match.

 

[Wildstyle K]

But then again, I wasn't there, so who knows what really happened. He told me as a result, he had to settle for Q100.

No offense, KDM, but it sounds like you're making up this story (since you've already posted this same "theory" over and over :-\)

No offense taken, because you already know I have the dated, time stamped links and proof to back it up. We (my friend and I) actually had this conversation in typing, not verbally, so..... the proof is forever recorded (and now I will even save a copy of all 90 of our comments in my email).

However, I bet if this topic was in favor of increasing alternative, pop-rock, or anything of that nature, you wouldn't question if it were true. Instead, you'd be in total support, finding your sources of facts and evidence to back up why more alternative and rock needs to be done.  ;D :-\ But WWVA is rhythmic (and on top of that, a CC rhythmic) and you see someone is supporting it, so subconsciously it affects you (as usual). It's almost like a republican making a democrat joke to a democrat - it affects them! I see it happening all the time with you in the CHR / Mainstream / Pop section. I just choose not to say anything. Where's CHRles? lol