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If KXXM tweaked their format to something like this and did English voiceovers, commercials etc, would it be more successful?

W

willdav713

KFAN 101 played at one time decent soft rock. This was before the Steve Coffman and Ron Houston days when they briefly went Adult Album Alternative from June to November of 1990.
 

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I vaguely remember KFAN 101.1 with a soft rock format. I don't think it lasted very long, though.

The artists in that logo would skew way too old today. The oldest listener KFAN targeted then would be about 90 today, and the youngest would be 60. Even in 1990, that playlist was mostly after the older part of the 25-54 demo.

A format like iHeart's Breeze might work in San Antonio, though it would probably do damage to Q101.9. So, iHeart would be unlikely to try it.

I don't know if it's still the case, but I'd heard iHeart was more-or-less happy with Mix a few years ago.
 
Kent said:
I vaguely remember KFAN 101.1 with a soft rock format. I don't think it lasted very long, though.

The artists in that logo would skew way too old today. The oldest listener KFAN targeted then would be about 90 today, and the youngest would be 60. Even in 1990, that playlist was mostly after the older part of the 25-54 demo.

A format like iHeart's Breeze might work in San Antonio, though it would probably do damage to Q101.9. So, iHeart would be unlikely to try it.

I don't know if it's still the case, but I'd heard iHeart was more-or-less happy with Mix a few years ago.
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The Unistar 41 format that KFAN FM played lasted from Winter 1997 to Summer 1990, July to be exact. The Americana Adult Alternative KFAN Texas Radio lasted on 101.1 lasted from July to November.

Unistar 41 format actually targeted 41 year olds during that time with a 25-54 demo.
 
willdav713 said:
The Unistar 41 format that KFAN FM played lasted from Winter 1997 to Summer 1990, July to be exact. The Americana Adult Alternative KFAN Texas Radio lasted on 101.1 lasted from July to November.

Unistar 41 format actually targeted 41 year olds during that time with a 25-54 demo.
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I was in San Antonio in August 1990 and recorded an aircheck of the short-lived AAA format for those curious what it sounded like: Radio This Week Back Then #77: August 17-23

The format ended in November when KONO/KSRR-FM leased it to create a FM simulcast of KONO. With 2 FM oldies competitors (KSMG and KISS-FM's short-lived time as oldies) at the time, KONO was disadvantaged being AM only.
 
I was talking about the current KXXM format.
 


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