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iheart flips 101.1 in asheville
- Thread starter freqdev
- Start date
I didn't even know there was an alt 101.1. I thought alternative was only on 98.1 the River.
I think iHeart missed. Hip Hop's P1 tends to be black. Asheville is in Buncombe county. According to the 2020 census there were 15 K Blacks. There were 21,922 Hispanics in the county. Every estimate I have seen shows an increase in Hispanics and a decrease in Blacks.
Does the Market Manager or Sales Manager have any input into iHeartRadio's flips. If so there might be something that they see in the market that can't be seen of the internet.
Does the Market Manager or Sales Manager have any input into iHeartRadio's flips. If so there might be something that they see in the market that can't be seen of the internet.
Took place on Monday. iHeart also just launched Classic Hip Hop in Cleveland and is about to in Tampa.
Alt Gives Way To Throwbacks In Asheville – RadioInsight
Asheville NC has seen its second format change this month as iHeartMedia flipped Alternative "Alt 101.1" W266CP Candler/WQNQ-HD2 to Rhythmic Throwbacks "Throwbacks 101.1" at noon today.
radioinsight.com
Classic Hip Hop is marketed as a mass-appeal format. They also see it as a way to combo sell with their Greenville market stations to chip away buys in Asheville that may have gone to WJMZ by default.
It would've made more sense to just put it on 104.9 (WROO) and maybe simulcast it on an Asheville signal as well. HD-3 or HD-4 of WKSF makes sense or HD-2 of WMYI makes sense too. Unless they forgot about their C3 with great potential in this area vs whats on auto-pilot / on there now. Not much going on in Asheville NC either I guess.
Funny how this is the same format as Audacy's WXBK in NYC (The Block), but their Upstate SC version could do better (golds vs currents) even though its not even on a full power signal around here.
Funny how this is the same format as Audacy's WXBK in NYC (The Block), but their Upstate SC version could do better (golds vs currents) even though its not even on a full power signal around here.
We will see. Nationally Classic Hip Hop might be mass appeal, look the race demographics in the county. Much smaller potential P1 than just down the road in Greenville.Took place on Monday. iHeart also just launched Classic Hip Hop in Cleveland and is about to in Tampa.
Alt Gives Way To Throwbacks In Asheville – RadioInsight
Asheville NC has seen its second format change this month as iHeartMedia flipped Alternative "Alt 101.1" W266CP Candler/WQNQ-HD2 to Rhythmic Throwbacks "Throwbacks 101.1" at noon today.
Classic Hip Hop is marketed as a mass-appeal format. They also see it as a way to combo sell with their Greenville market stations to chip away buys in Asheville that may have gone to WJMZ by default.
What is their goal in this market?
Well I doubt anything decent at this point, but perhaps it would've also been nice moving the former "Alt" to 104.9 (pairing with the 105.1 already in AVL) sounding like the Philly version (Alt 104.5) would go up against X98.5 & Planet and even WROQ ...
Even better, if they combined it with their "Already Existing" WQNS 105.1 in Asheville, it would also compete with WTMT in AVL ... However I think (iH) hasn't done well with Rock around here since "The Buzzard" was on 96.7 years ago ... Surprise me.
Or just keep the Classic Hip Hop / Swap it with the 101.1 AVL and call it "Throwbacks 105"
(104.9 Greenville & 105.1 Asheville).
I think 104.9 in Greenville & 105.1 in Asheville should be paired and they would be complementary as a single station simulcast, regardless of format...But I'm not as smart as they are... 😅
Well I doubt anything decent at this point, but perhaps it would've also been nice moving the former "Alt" to 104.9 (pairing with the 105.1 already in AVL) sounding like the Philly version (Alt 104.5) would go up against X98.5 & Planet and even WROQ ...
Even better, if they combined it with their "Already Existing" WQNS 105.1 in Asheville, it would also compete with WTMT in AVL ... However I think (iH) hasn't done well with Rock around here since "The Buzzard" was on 96.7 years ago ... Surprise me.
Or just keep the Classic Hip Hop / Swap it with the 101.1 AVL and call it "Throwbacks 105"
(104.9 Greenville & 105.1 Asheville).
I think 104.9 in Greenville & 105.1 in Asheville should be paired and they would be complementary as a single station simulcast, regardless of format...But I'm not as smart as they are... 😅
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I mean, if classic hip hop can work in lily-white Seattle, it can work pretty much anywhere. It is not a "Balck" format- as mentioned above it is a mass market format if done correctly.