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iHeartMedia Initiates Round Of Cuts Across The Country
- Thread starter johnster
- Start date
Tired Of It All
Banned
But but but, he'll be going national any second now baaaaaaybeeeeee, honest, he will!
Jeff is very successful hosting mornings on the 7th most listened to station with Boston’s 6+ audience. On a AM station! He continues to engage his loyal audience and does very well in supporting his advertisers. He is not going to be laid off because he is performing well for the audience WRKO attracts. Live and local is what Boston listeners want in morning drive time.
Tired Of It All
Banned
Sure, nod nod, wink wink and "because he is performing well for the audience WRKO attracts" doesn't say much for RKO does it.
It says a lot about the success of WRKO. Consistent, reliable and sustainable.
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It's 20th in 25-54 on average.
There are 3 non-coms in the top 20, so ratings and revenue rank differently. WRKO is around 13th in billing.
Tired Of It All
Banned
LMAO, sure, nod nod, wink wink.
RadioInsight is reporting, “The layoffs across the country at iHeartMedia are still ongoing.”
My theory about this is they need to cut the payroll, but they still need the work done. Lance says some are regional production people. What they've done in the past is make agreements with some people to leave the payroll, but do contract work instead. That way the company gets the work done, but it's paid from a different budget.
Will this round take the place of the usual annual "Grinch" layoff wave in late November, after the 2023 budget is set? Or is this just a hint of a huge bloodletting to come? Is the decision all up to Wall Street?
I think it's up to the local economy, as to how long the ad budgets stay where they are. Since a lot of holiday shopping is now done online, we probably won't see a 4th quarter improvement.
BTW I don't expect this will be limited to iHeart. I'm hearing some rustling going on at other radio companies for the same reason.
A Strong Finish To 2022 Begins Now – And May Come Down To A Few Advertiser Categories.
For radio managers looking at their 2022 budgets, the halfway point to the year is bringing a lot more uncertainty than usual. Forecasters are still projecting growth for radio this
Sure does!
Depends on how the economy is doing and whether automotive comes back before Q4. That quarter is always the final determination on where a company needs to be starting the new year.
Nate Weaver
iHeartMedia Wilmington, DE, and Salisbury, MD, Promotions Director Nate Weaver is exiting the company for a position outside radio. Weaver, who also hosts afternoons on Hot AC “92.9 Tom FM”
Earle Augustus
Earle Augustus exits iHeartMedia Memphis, where he served as morning co-host on adult R&B “V101” KJMS and afternoon host on similarly-formatted WDIA (1070). He had been with the cluster for
Here are more cuts at Iheart.
But they keep on wasting money on those ridiculous "IHeartRadio Music Festivals" in Las Vegas....
They don't "waste money." In fact they attract a lot of advertisers who would never buy time on radio, such as Hyundai.
Ticket prices are between $150 and $300
Between the new ad money and the contesting, it's a huge profit center.
Concerts and music festivals are BIG money. In the broadcast biz we used to call it NTR, Non Traditional Revenue. Now it's a big part of the business.
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