iHeartMedia Launches Hourly Sports Updates On Many Of Its Stations

[Y2kTheNewOldies]

https://radioinsight.com/headlines/...ourly-sports-updates-on-many-of-its-stations/

Iheart is releasing sports updates on its stations.

iHeartMedia, the number one audio company in the U.S., announced today the launch of the iHeartSports Network (IHSN), servicing more than 500 broadcast stations and their digital streams throughout the country, across multiple formats beginning September 28. The new network, with a monthly reach of 75 million listeners, will feature some of the biggest names in sports including Cris Collinsworth, Colin Cowherd, Dan Patrick, Joy Taylor and more.

IHSN will deliver short-form national, regional local sports reports to listeners on formats that index high against sports interest, including rock, country, hip hop, classic hits, news, talk and sports.

Scarborough found that 83 percent of sports fans want a daily update. Nielsen confirms that 89 percent of sports fans listen to radio each week and radio listeners typically tune in multiple times day. Research also indicates that almost two-thirds of sports fans do not have the time to seek out additional desired information, so the iHeartSports Network will deliver sports reports to listeners conveniently and timely wherever they are.

 

[TheBigA]

This follows the launch of their Black Information Network. What's interesting to me is the networks are being launched by iHeart, and not Premiere. There may be some syndicated element, but primarily its content for their O&O radio stations. It's also a platform for national sales.