iHeartMedia Los Angeles has announced the iHeartRadio So Cal Fire Relief Project, a fire relief fundraising effort in partnership with Westfield that will collect much-needed funds for the victims of the ongoing Southern California wildfires. At the time of this reporting, over 260,170 acres have burned in the Creek, Rye, Thomas, Lilac and Skirball fires collectively, and close to 1,217 structures have been destroyed. Fueled by strong winds and dry conditions, devastating wildfires continue to threaten communities throughout Southern California.
The project launched Wednesday with select iHeartMedia Los Angeles stations broadcasting live from four Westfield locations from 6am-9pm. Ellen K from KOST 103.5, Valentine in the Morning from 104.3 MYFM, Gary and Shannon from KFI AM 640, Vic The Brick Jacobs from AM 570 LA Sports, DJ A Oh from REAL 92.3, Sisanie from KIIS FM, Andy Harms from Alt 98.7 and more, will encourage local listeners to participate in the fundraisers by making donations at one of the four participating Westfield Mall locations.
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This announcement is coming out as the fires continue in the area.