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IMO WIZE News Talk and local sports and 100.7 country

This IMO could be a neat money maker if the situation was there and the stars aligned right.
If given approval to either increase power to get a better signal in most of Champaign county or a 250 watt repeater in Urbana day/night. Change formats of 1340 WIZE to News, talk and local high school sports. Purchase 106.5 and then swap with cash for 100.7fm in Springfield.
Format 100.7 country with more spins of re-currents and gold. Like k99 was when they first aired. then sell both as a combo for Clark and Champaign counties.
All things being equal, this is purely for the imagination as none of this is true.
What do you think?
Now remember if country or new/talk.sports is not for you, this is form a business standpoint only. Hell if I thought it would make money, I would air Cajun polka. Format is less important than money.
 
I do realize, that some would say that Cox would go after anything country in this market. Could be true, but that does not mean it could not make money none the less.
Key IMO, keep it local and play slightly older country. And be out in the community.
 
Do recall, WHIO, now with an FM that puts a city grade signal over Springfield does quite well in the Clark County breakouts, so I understand.
 
I stayed at my girlfriends house in Mount Gilead earlier this week, and on my hour and 20 minute drive to work in East Liberty, I started scanning radio stations one at a time. 95.7 comes in very well at my house in Union County, and it still came in fairly well in Morrow County, and then became static free when I got to Marion county as I headed west. I was surprised to even get WIMT 102.1 Lima in Morrow county as well. I know WIMT's antennas are mounted very high, but wondered if 95.7's antennas were mounted high as well? I figured I'd get some interference on 95.7 from 95.1 in Mount Gilead or even 95.3 in Kenton, but they didn't seem to bother it.
 
chad43358 said:
I stayed at my girlfriends house in Mount Gilead earlier this week, and on my hour and 20 minute drive to work in East Liberty, I started scanning radio stations one at a time. 95.7 comes in very well at my house in Union County, and it still came in fairly well in Morrow County, and then became static free when I got to Marion county as I headed west. I was surprised to even get WIMT 102.1 Lima in Morrow county as well. I know WIMT's antennas are mounted very high, but wondered if 95.7's antennas were mounted high as well? I figured I'd get some interference on 95.7 from 95.1 in Mount Gilead or even 95.3 in Kenton, but they didn't seem to bother it.

According to web postings, the tower for 95.7, located in extreme southern Shelby County is just a bit under 500 feet tall...
 
There is not enough advertising interest to sustain any type of full-time operation in Springfield/Clark County. The News-Sun is scaled back dramatically and only exists as part of the larger chain. The weekly paper is and will be in the red forever. The TV station supports one person's salary, gives a few some spending money, and relies on volunteers for most of the work. What KISS was able to sell can never be replicated because it was an established entity. No one will support a start-up -- not in this climate. Advertising dollars will go for sure bets only.

Urbana/Champaign County is tired of being lumped with Springfield/Clark as the same media market. Urbana is plenty happy with the Daily Citizen for newspaper coverage and WPKO/WBLL for radio.

Listeners in both counties are plenty happy listening to Dayton and Columbus stations anyway, and won't switch.
 
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