We see occasional stories about a dog that has raised an abandoned kitten. That is an exception to the rule, and that's why it's a good news story. There are few exceptions to the "angry old white male" definition of talk radio listeners.
And we are not going to change the demos on a majority of AM radio talk stations... younger demos are not going to use such sources no matter what. So stations focus on the existing available audience.... angry, old, white males.
When I was young, conservative talk show hosts that were prominent included Ray Briem at KABC radio or William F. Buckley who hosted "Firing Line" on tv. There was also Louis Rukeyser on "Wall Street Week" on PBS. They were thoughtful, informed, and listened well to divergent opinions.
But, as Ray Briem explains in the clip below, when L.A. talk personalities like Joe Pyne or Wally George arrived on the scene, they created a combative climate where they told listeners to get off the phone, or they hung up on them, or they fomented conspiracies about the federal govenment. Ray talks about the Fairness Doctrine and how public officials who were personally attacked had the right to respond.
What concerns me about AM conservative talk radio is that commentators use the airwaves to create paranoia about conspiracy theories, or to anger listeners by making grievances against minority groups or women, or to frighten them by threatening that people unlike them are trying to take over the culture or destroy their way of life. An example of this would be Sean Hannity who recently testified that he "didn't believe it for a second" when the topic of the 2020 "stolen election" came up. Yet, that did not stop him from angrily bringing it up day after day on his program.
Radio is an intimate, powerful medium; and because it goes right into the listener's ear, it can be used to manipulate people's moods, feelings, and emotions. Stations have an obligation to use the airwaves responsibly. When talk radio is used to instigate listeners to fearfulness and anger, then it seems to me to be an unethical abrogation of the public trust. - Daryl
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