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In hindsight, was getting rid of Y100 a good idea?

N

nd2023

Banned
Radio One got rid of Y100 in 2005 to move 103.9 The Beat to 100.3 and launch Praise 103.9. At the time, Y100 was billing more than 103.9 and 107.9 combined.

Even now, Radio 104.5 consistently outperforms all 3 Radio One stations. If Y100 were still there, it would be performing about the same as Radio 104.5.

I just think that it was the worst business decision for Radio One to get rid of its most successful station just because it isn't an urban format. The Beat/Hot 107.9 hasn't been performing too well no matter which frequency it's been on. Wouldn't they rather have Y100 and its potential 5 share now instead of struggling to get a 2 share with Hot 107.9? Now it's obviously too late to bring Y100 back since there's Radio 104.5, and much of the audience probably abandoned radio for good when Y100 changed formats since that was around the time the iPod started gaining popularity.

As for 104.5, had Y100 stayed, who knows, it could still have been Sunny 104.5 now.
 
However, Gospel fans now have thier format on FM here in Phillie. It is a major format in most major cities. And we still have alternative on 104.5. Win-win.
 
Was it a smart business move? No, but there's a reason radio one has been havning to sell off stations. If it wasn't for comcast partnering with them on tv one, there's a good chance radio one would be gone by now.

However to be fair. Y100, & its format across the country at the time was declining. Modern rock stations all over had been flipping even before y100 did. So I can understand why the heads at radio one didn't want to shill out money to keep P&S for a format they couldn't be sure would last much longer. Still the flip should've waited until atleast Y100 was nolonger the top billing station for them.
 
Radio-one tried to do a swap with greater media back in 2000 with 100.3 going to greater media
and radio-one getting 95.7 but it fell through
 
With or without Preston n Steve Y100 would still have done alright. Radio One could have boasted that they still had Modern Rock while other cities sold out...mistakenly as it turns out....IMO Modern/Alternative stations do better with music in the mornings anyway....HFS is a prime example...CBS moved the Junkies to Sports/Blab WJFK and pleased music fans with music during AM drive and it's working. Radio1045 is acceptable as an Alt Rock station but they barely venture beyond alt hits if you can call them that. Now if you want to be one of eight barely different stations then yeah sure sell off what isn't everywhere you turn already.
 
You should be thankful you have an FM dial that has actual good stations and a rock station, alternative station, and a country station, NYC has NONE of that, but if you want Top 40 we got 3 of those (2 owned by the same company-why don't you run yourself out of business, great plan right?), 2 Hip Hop stations, 2 Hot A/Cs, a news and talk which makes a station such as Y102 in Reading look like an NYC #1 Market station, 3 Spanish Language stations, one of which isn't sure what it wants to be, and if you're into country or rock good luck because all we got is a classic rock station and that's it. yeah no male formatted stations, no need for that?! I think there is personally. I love Radio 104.5, Q102's pretty good too, YSP should go back to rock IMO. You lack a AAA station and you lack a Spanish Language station (lucky you).
 
XCountry285 said:
You should be thankful you have an FM dial that has actual good stations and a rock station, alternative station, and a country station, NYC has NONE of that, but if you want Top 40 we got 3 of those (2 owned by the same company-why don't you run yourself out of business, great plan right?), 2 Hip Hop stations, 2 Hot A/Cs, a news and talk which makes a station such as Y102 in Reading look like an NYC #1 Market station, 3 Spanish Language stations, one of which isn't sure what it wants to be, and if you're into country or rock good luck because all we got is a classic rock station and that's it. yeah no male formatted stations, no need for that?! I think there is personally. I love Radio 104.5, Q102's pretty good too, YSP should go back to rock IMO. You lack a AAA station and you lack a Spanish Language station (lucky you).
Click to expand...

Actually we do have WXPN
 
evolve991 said:
HFS is a prime example...CBS moved the Junkies to Sports/Blab WJFK and pleased music fans with music during AM drive and it's working.
Click to expand...

Huh?

CBS moved the Sports Junkies from WHFS to WJFK on the day they blew up WHFS and flipped it to Spanish. In 2005. The Junkies did middays on WJFK until Howard Stern left, and have done mornings since then.
 
Right Aindik it was 2005 when HFS flipped. After losing listeners during the morning drive hours they never tried a morning talk show again. 105.7 Talk/Sports/HFS/Infomercial/Terps doesn't really count as HFS.
 
evolve991 said:
Right Aindik it was 2005 when HFS flipped. After losing listeners during the morning drive hours they never tried a morning talk show again. 105.7 Talk/Sports/HFS/Infomercial/Terps doesn't really count as HFS.
Click to expand...

So, what did you mean when you said they moved the sports junkies to JFK and tried music in the morning? They never did that. Unless you mean Spanish music. ;)
 
aindik said:
jimwalsh2001 said:
It's been years, guys; move on...
Click to expand...

Yeah, because radio boards never have nostalgia posts. Certainly no posts here about WIBG in the 60s.
Click to expand...
Agree. Half the time I come on here there's something about one or more of the following. WIBG in the 60's. WFIL in the 60's/70's, WCAU (AM), eagle 106, WIP when it was MOR, hot hits 98. Atleast Y100 happened less then a decade ago.
 
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