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Independently owned KSTN-107.3 wins over the Big Guys(Entravision and Bustos) in latest Stockton,CA Arbitron Ratings! *DELETED*
- Thread starter Floyd
- Start date
Re: Real reason
> Well it looks like the LaRue's owned KSTN-FM 107.3 did great
> in the Fall 05 Arbitron ratings for Stockton,CA according to
> the Radio and Records Ratings website. They are #3 with a
> 6.2 share, beating the likes of all of Entravision stations
> as well as Bustos owned KBBU-93.9.I think this is the
> highest ratings for KSTN-FM's entire 43 year history. Good
> for them. Nice to see the local guy win over the corporate
> giants.Now let's see if they could turn around their AM
> sister station at 1420 AM.
The reason was the double digit showing in Morning Drive, where KSTN carried Pilín en la Mañana from KSCA in LA.
>
> Well it looks like the LaRue's owned KSTN-FM 107.3 did great
> in the Fall 05 Arbitron ratings for Stockton,CA according to
> the Radio and Records Ratings website. They are #3 with a
> 6.2 share, beating the likes of all of Entravision stations
> as well as Bustos owned KBBU-93.9.I think this is the
> highest ratings for KSTN-FM's entire 43 year history. Good
> for them. Nice to see the local guy win over the corporate
> giants.Now let's see if they could turn around their AM
> sister station at 1420 AM.
The reason was the double digit showing in Morning Drive, where KSTN carried Pilín en la Mañana from KSCA in LA.
>
Re: Real reason
> The reason was the double digit showing in Morning Drive,
> where KSTN carried Pilín en la Mañana from KSCA in LA.
Absolutely. I remember speaking with Knox's son regarding a possible LMA in late 2004/early 2005. He told me that they just signed that syndicated morning show and expected some great changes for the station as far as success was concerned. I'm glad to see the move worked in their favor.
> The reason was the double digit showing in Morning Drive,
> where KSTN carried Pilín en la Mañana from KSCA in LA.
Absolutely. I remember speaking with Knox's son regarding a possible LMA in late 2004/early 2005. He told me that they just signed that syndicated morning show and expected some great changes for the station as far as success was concerned. I'm glad to see the move worked in their favor.
Re: Real reason
> > The reason was the double digit showing in Morning Drive,
> > where KSTN carried Pilín en la Mañana from KSCA in LA.
>
> Absolutely. I remember speaking with Knox's son regarding a
> possible LMA in late 2004/early 2005. He told me that they
> just signed that syndicated morning show and expected some
> great changes for the station as far as success was
> concerned. I'm glad to see the move worked in their favor.
As has been pointed out here by others, KSTN-FM is likely the first and definitely the longest running Spanish langauge FM in the continental US. I think they began in Spanish around 1973, beating other early FMs like KLVE in LA (1977) and WQBA-FM in Miami (also 1977). I think WOJO in Chicago (Evanston) also went Spanish around that time.
Interestingly, at one point there was a common belief that "Mexicans" preferred AM and would not like an FM with Spanish programming. And for many years, it was thought that FM in Spanish was only suitable for "international" formats with ballads and such. The enormous impact of KLAX in August of 1992 dispelled that belief when a CHR type Regional Mexican got a 7.1 in LA in its first full book.
> > The reason was the double digit showing in Morning Drive,
> > where KSTN carried Pilín en la Mañana from KSCA in LA.
>
> Absolutely. I remember speaking with Knox's son regarding a
> possible LMA in late 2004/early 2005. He told me that they
> just signed that syndicated morning show and expected some
> great changes for the station as far as success was
> concerned. I'm glad to see the move worked in their favor.
As has been pointed out here by others, KSTN-FM is likely the first and definitely the longest running Spanish langauge FM in the continental US. I think they began in Spanish around 1973, beating other early FMs like KLVE in LA (1977) and WQBA-FM in Miami (also 1977). I think WOJO in Chicago (Evanston) also went Spanish around that time.
Interestingly, at one point there was a common belief that "Mexicans" preferred AM and would not like an FM with Spanish programming. And for many years, it was thought that FM in Spanish was only suitable for "international" formats with ballads and such. The enormous impact of KLAX in August of 1992 dispelled that belief when a CHR type Regional Mexican got a 7.1 in LA in its first full book.
Re: Real reason
> > > The reason was the double digit showing in Morning
> Drive,
> > > where KSTN carried Pilín en la Mañana from KSCA in LA.
> >
> > Absolutely. I remember speaking with Knox's son regarding
> a
> > possible LMA in late 2004/early 2005. He told me that they
>
> > just signed that syndicated morning show and expected some
>
> > great changes for the station as far as success was
> > concerned. I'm glad to see the move worked in their favor.
>
>
> As has been pointed out here by others, KSTN-FM is likely
> the first and definitely the longest running Spanish
> langauge FM in the continental US. I think they began in
> Spanish around 1973, beating other early FMs like KLVE in LA
> (1977) and WQBA-FM in Miami (also 1977). I think WOJO in
> Chicago (Evanston) also went Spanish around that time.
>
> Interestingly, at one point there was a common belief that
> "Mexicans" preferred AM and would not like an FM with
> Spanish programming. And for many years, it was thought that
> FM in Spanish was only suitable for "international" formats
> with ballads and such. The enormous impact of KLAX in August
> of 1992 dispelled that belief when a CHR type Regional
> Mexican got a 7.1 in LA in its first full book.
>
Actually KSTN-FM started Spanish in 1963(they signed on with Full Time Classical Music a year earlier).It wasn't fulltime Spanish, It was Classical Music in the mornings and afternoons with Spanish on the air from 6
M-11M. In those days, KSTN-FM had a 11M sign off. Around 1968 or 1969, They dropped the Classical Music, simulcast the Top 40 Music in the mornings while Spanish was increased to a 2M start. Back in those days, there was a popular misconception that all Spanish working people worked the fields, so most Spanish stations here in the 1970's had part time Spanish. In 1972, KSTN-FM went 24 hours a day and the Spanish programming increased with it from 6:AM-Midnight with the overnights covered by a simulcast of its Top 40 AM sister station. By the mid 1980's, KSTN-FM was 24 hours a day of Spanish with the exception of the weekends. Today, KSTN-FM is Fulltime Spanish with the exception of Sunday nights which is Hindi programming.
> > > The reason was the double digit showing in Morning
> Drive,
> > > where KSTN carried Pilín en la Mañana from KSCA in LA.
> >
> > Absolutely. I remember speaking with Knox's son regarding
> a
> > possible LMA in late 2004/early 2005. He told me that they
>
> > just signed that syndicated morning show and expected some
>
> > great changes for the station as far as success was
> > concerned. I'm glad to see the move worked in their favor.
>
>
> As has been pointed out here by others, KSTN-FM is likely
> the first and definitely the longest running Spanish
> langauge FM in the continental US. I think they began in
> Spanish around 1973, beating other early FMs like KLVE in LA
> (1977) and WQBA-FM in Miami (also 1977). I think WOJO in
> Chicago (Evanston) also went Spanish around that time.
>
> Interestingly, at one point there was a common belief that
> "Mexicans" preferred AM and would not like an FM with
> Spanish programming. And for many years, it was thought that
> FM in Spanish was only suitable for "international" formats
> with ballads and such. The enormous impact of KLAX in August
> of 1992 dispelled that belief when a CHR type Regional
> Mexican got a 7.1 in LA in its first full book.
>
Actually KSTN-FM started Spanish in 1963(they signed on with Full Time Classical Music a year earlier).It wasn't fulltime Spanish, It was Classical Music in the mornings and afternoons with Spanish on the air from 6
M-11M. In those days, KSTN-FM had a 11M sign off. Around 1968 or 1969, They dropped the Classical Music, simulcast the Top 40 Music in the mornings while Spanish was increased to a 2M start. Back in those days, there was a popular misconception that all Spanish working people worked the fields, so most Spanish stations here in the 1970's had part time Spanish. In 1972, KSTN-FM went 24 hours a day and the Spanish programming increased with it from 6:AM-Midnight with the overnights covered by a simulcast of its Top 40 AM sister station. By the mid 1980's, KSTN-FM was 24 hours a day of Spanish with the exception of the weekends. Today, KSTN-FM is Fulltime Spanish with the exception of Sunday nights which is Hindi programming.- Status