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Inside Radio States The New Mike Huckabee Show to Air on WOR

B

Barry

According to Inside Radio.com, the Mike Huckabee show will be given New York clearance on WOR 710 AM. The broadcast will begin on April 9, the date of the show's premiere. The article states that the program will air on delay from 8-10 pm nightly.
It also says that airing the show in New York should help the program attract advertisers. My guess is that Cumulus will be paying WOR for the time it will be broadcast.
 
Barry said:
According to Inside Radio.com, the Mike Huckabee show will be given New York clearance on WOR 710 AM. The broadcast will begin on April 9, the date of the show's premiere. The article states that the program will air on delay from 8-10 pm nightly.
It also says that airing the show in New York should help the program attract advertisers. My guess is that Cumulus will be paying WOR for the time it will be broadcast.
Click to expand...
That will be a very uncomfortable situation, unless, Cumulus people are in the process of buying out the Buckley clan.

Jeff in Sa-ra-so-ta!
 
del_griffith said:
A delayed broadcast clear in NYC isn't a good omen.
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I agree, this has got failure written all over it.

Jeff in Sa-ra-so-ta!
 
jhguthlac said:
I just don't don't picure Mike being a good radio host.
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So, who is the knucklehead who thought this was going to work?

I like Mike, but I just don't see him as a "Rush Ciller".

Jeff in Sa-ra-so-ta!
 
I like Mike, but I just don't see him as a "Rush Ciller".
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Cumulus wants to own the content that runs on the stations it owns. Huckabee doesn't have to knock Rush out of the national box, but the hope probably is that ultimately he can do well enough to replace Rush on Cumulus stations, while also providing alternative programming for other talk stations in markets where their rivals have Rush exclusively.

With Rush being boycotted by lots of big sponsors, a kinder/gentler Mike could do better. Kind of like what happened to PM drive on WOR when the former governor replaced the angry talker.

This tape delay on WOR will give Huckabee an outlet in NYC, where the advertiser community can hear it, and give it a chance to ramp up while Rush's contract runs out on WABC. If Huckabee has even moderate success at this, WABC will probably drop Rush when the contract comes around again. Why pay for Rush, give up spots and have sponsor problems, when you can run a show you own and keep all the revenue yourself? At the very least, it will increase the Cumulus bargaining position with Premier since Cumulus owns so many of Rush's big market affiliates.
 
TimeIsTight said:
I like Mike, but I just don't see him as a "Rush Ciller".
Click to expand...

Cumulus wants to own the content that runs on the stations it owns. Huckabee doesn't have to knock Rush out of the national box, but the hope probably is that ultimately he can do well enough to replace Rush on Cumulus stations, while also providing alternative programming for other talk stations in markets where their rivals have Rush exclusively.

With Rush being boycotted by lots of big sponsors, a kinder/gentler Mike could do better. Kind of like what happened to PM drive on WOR when the former governor replaced the angry talker.

This tape delay on WOR will give Huckabee an outlet in NYC, where the advertiser community can hear it, and give it a chance to ramp up while Rush's contract runs out on WABC. If Huckabee has even moderate success at this, WABC will probably drop Rush when the contract comes around again. Why pay for Rush, give up spots and have sponsor problems, when you can run a show you own and keep all the revenue yourself? At the very least, it will increase the Cumulus bargaining position with Premier since Cumulus owns so many of Rush's big market affiliates
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There will be a lot of water under the bridge by the time Rush's contract runs out. With the way WABC's ownership has been, Cumulus may be out before the contract.

Besides, if Mike doesn't know the nuances of radio, he will be gone way before it.

Jeff in Sa-ra-so-ta!
 
Why not air Huckabee from 2 to 4 PM on WOR when at least one hour could be live? (Multiple choice)

A. Cumulus doesn't want the show opposite Rush. (Could be embarrassing if Rush cleans his clock.)
B. Contractual obligations with Ramsey.
C. Ramsey is willing to pay more for NY clearance.
D. Other _________________________________.
 
wadio said:
Why not air Huckabee from 2 to 4 PM on WOR when at least one hour could be live? (Multiple choice)

A. Cumulus doesn't want the show opposite Rush. (Could be embarrassing if Rush cleans his clock.)
B. Contractual obligations with Ramsey.
C. Ramsey is willing to pay more for NY clearance.
D. Other _________________________________.
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D. Other. Huckabee is unproven on radio. Why upset what you have during the day on something that is unproven? (different from "A.")

Jeff in Sa-ra-so-ta!
 
It would be better than Dave Ramsey on WOR. What a terrible show. It would be fine for a couple of hours on a weekend, but how many times can you hear him tell people to pay off their credit cards with the southern drawl. That drawl sounds as out of place in NYC as a Run DMC record on WQXR.
 
badjef said:
Besides, if Mike doesn't know the nuances of radio, he will be gone way before it.
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Hello?

Mike Huckabee got his first job in radio at age 14. At age 23, he was working for televangelist James Robison as his communications director, and later managed a religious TV station.

After Paul Harvey died, Mike Huckabee took over the ABC Radio news show and has been doing it since 2009 every day.

How do those credentials compare with former New York governor David Paterson, who is heard on WOR?
 
Cumulus should be happy WOR chooses not to compete with WABC. If WOR had been sold and in another format, Cumulus would have had no place to put Huckabee in NY. What would Cumulus have done in that case? This again raises the point I've made before that WABC effectively has no competition. :mad:
 
SRGuide said:
badjef said:
Besides, if Mike doesn't know the nuances of radio, he will be gone way before it.
Click to expand...

Hello?

Mike Huckabee got his first job in radio at age 14. At age 23, he was working for televangelist James Robison as his communications director, and later managed a religious TV station.

After Paul Harvey died, Mike Huckabee took over the ABC Radio news show and has been doing it since 2009 every day.

How do those credentials compare with former New York governor David Paterson, who is heard on WOR?
Click to expand...
Paul Harvey's News program and as a communications director does not compare to a 2-3 hour long form daily talk show. The kind to compete against the likes of Rush.

I would defend Mike Huckabee, but this is business, I'll put my money on Rush any day during the 12-3pm. east.

Jeff in Sa-ra-so-ta!
 
I would defend Mike Huckabee, but this is business, I'll put my money on Rush any day during the 12-3pm. east.
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I'd hedge that bet! I'm not saying Huckabee is the guy, but someone will begin to erode Rush's stranglehold on that slot before too long. His act is getting very dated.

I find Huckabee entertaining but the TV show makes me cringe. It's like being in church! That audience of "perfect" people applauding right on cue turns my stomach and we could certainly do without the armature musicians. That said, I'd want to hear the long-form radio show before placing any bets. The short-form commentary is pretty good.
 
wadio said:
That audience of "perfect" people applauding right on cue turns my stomach and we could certainly do without the armature musicians.
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Every talk show's audience applauds "on cue"! How would you suggest they behave?

No doubt some of his audience is there because they specifically requested tickets, but other people, they get from offering them to those standing in line in Times Square at the "TKTS" booth (which sells reduced-price tickets for Broadway shows that haven't sold out for that day).

I think most people would still rather see a Broadway show (though the biggest hits have sold out and wouldn't available at the booth); the incentive to take Huck tickets is that they are free (as they are for all talk shows), and you don't have to kill the rest of the morning waiting in line.

As for the amateur musicians, he hasn't had them for months. Of late, his musical guests have been professional and aspiring professional recording artists. I wouldn't call a Rock 'n' Roll Hall of Fame member like Dion an "amateur."
 
So everyone you know thinks like you do. You've explained nothing.

Again I ask: how would you suggest the audience of a TV show behave? Like it's the Morton Downey Jr. show?
 
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