Interesting TV story on the loss of WSJW

[Interstate 78]

Interesting piece done on our local TV news station up here in Reading, Pennsylvania about the loss of WSJW and what it means to the "Berks Jazz Fest" since WSJW was their last main radio sponsor.

http://www.wfmz.com/berksnews/28760226/detail.html

 

[AC Tones]

Interesting piece done on our local TV news station up here in Reading, Pennsylvania about the loss of WSJW and what it means to the "Berks Jazz Fest" since WSJW was their last main radio sponsor.

http://www.wfmz.com/berksnews/28760226/detail.html

Berks will find a way to adapt. But I have to say, I was up there 3 years ago, and their headliner/biggest drawing act on a Saturday night was The Derek Trucks Band. Not exactly Smooth Jazz. Saw the Sax Pack perform the next day at the same venue that was barely 2/3 full, if that. I thought at the time that was a telling sign about where this format was and where it was going. This economy has hurt the festivals, and I am wondering when it will start to hurt those overpriced cruises. Going forward, not only will artists be challenged to get spins. But what I fear the most is at what point will these artists say, what is the point of making music and touring if there is no money in it? These guys have to earn a living as well, and with exposure for their music dwindling on terrestrial, and playing to smaller venues, when do they say it's just not worth the travel costs and the time? :-\ That's where I think the local approach to Internet radio will take on even a greater importance, as artists stay closer to home because going on the road with this format is not nearly as profitable as it once was.

 

[jhguthlac]

Smooth Jazz stations stopped playing new music many years ago, killing both the radio format and the artisits who were producing good music. Its a shame, of course. And now with the economy in the tank, we may lose the music entirely.