Even before future Arbys tell any stories about how well Buddy is doing, I'm wondering if any sponsors have climbed on board simply because his show is an event. Frankly, I can't really listen but I was free to tune to the noon news on WPRO the other day & caught him doing a testimonial type spot for some restaurant. I forgot the name, but it's the one he goes to when he's in the mood for Italian food. Wednesday is his night there. Does anyone listen consistently enough to know if the station is running any spots that weren't there before? How about testimonials? Is he doing many?