Is DMA #13 All of Puerto Rico or just San Juan? Question for You-Know-Who ;)

[thathoustonradiogeek]

When the ratings are calculated do they just count San Juan?

Or also the "network" stations in Ponce, Mayagüez, etc?
Are the network stations counted separately or all together with the main station?

Thus, as an example, Notiuno's ratings are just WUNO or WUNO/WPRP/WORA/WCMN together?

In the case of SBS: they have 4 "networks" across the Island: Mega, Estereotempo, Zeta and Reggaetón, plus the standalone Cima in San Juan. Wouldn't the combined ratings of each of the 4 networks hurt Cima? (I may not be formulating the question correctly).

Thanks in advance for your reply, Señor Gleason.

 

[davideduardo]

When the ratings are calculated do they just count San Juan?

The whole Island is one MSA. There is no DMA, as Nielsen does not measure TV there.

Or also the "network" stations in Ponce, Mayagüez, etc?
Are the network stations counted separately or all together with the main station?

Only 100% simulcasts are counted together. None of the networks are 100% simulcasts, as they also run some local commercials.

Thus, as an example, Notiuno's ratings are just WUNO or WUNO/WPRP/WORA/WCMN together?

You have to add each station. Share can be added across stations, but cume has to e derived in Maximiser to avoid duplicated cume.

In the case of SBS: they have 4 "networks" across the Island: Mega, Estereotempo, Zeta and Reggaetón, plus the standalone Cima in San Juan. Wouldn't the combined ratings of each of the 4 networks hurt Cima? (I may not be formulating the question correctly).

Cima is now Romántica, but the question is good. All that a network does is add potential listeners. Romántica can not add listeners on the south and west coasts, as they have no signal there. However, some stations like Alfa have a bunch of repeaters that make them local in Ponce, Guayama, Salinas, Coamo, etc.