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Is it just Dallas or is iHeart reviving old brandings and formats on HD-2's?

9

97chris

Dallas (DFW) has already had the KDGE and KDMX HD-2's flip to their former brandings. KDGE HD-2 i believe was Rock Workout then flipped to its old 102.1 the Edge branding.

Recently KDMX's HD-2 flipped to its former branding, which has not been used in a lot of years, "Mix 102.9" replacing the 24/7 "Delilah" channel that had been on there since 2014.

Is iHeart doing this across the country or is it just Dallas?
 
97chris said:
Dallas (DFW) has already had the KDGE and KDMX HD-2's flip to their former brandings. KDGE HD-2 i believe was Rock Workout then flipped to its old 102.1 the Edge branding.

Recently KDMX's HD-2 flipped to its former branding, which has not been used in a lot of years, "Mix 102.9" replacing the 24/7 "Delilah" channel that had been on there since 2014.

Is iHeart doing this across the country or is it just Dallas?
Click to expand...

Not specifically iHeart, but companies can use their HD2 to cover old branding so no one else jumps on it if they make a change. WBEB in Philly does this. They were B101 for years... re-imaged to 101.1 More FM. But now the HD2 is "B101-HD2- The 80's Channel"

Keeps a competitor from launching a competing "B" and trying to pull listeners with the old name.

We also have Entercom (96.5-HD2) and iHeart (104.5 HD2) both using the "Alt" branding on their HD2s, with neither station really playing Alt... they just want to claim the branding so neither can really use it on a main channel.
 
atthestars said:
Not specifically iHeart, but companies can use their HD2 to cover old branding so no one else jumps on it if they make a change. WBEB in Philly does this. They were B101 for years... re-imaged to 101.1 More FM. But now the HD2 is "B101-HD2- The 80's Channel"

Keeps a competitor from launching a competing "B" and trying to pull listeners with the old name.

We also have Entercom (96.5-HD2) and iHeart (104.5 HD2) both using the "Alt" branding on their HD2s, with neither station really playing Alt... they just want to claim the branding so neither can really use it on a main channel.
Click to expand...

KDGE didn't change their HD-2 to their old branding and format until about a year or two after the main HD-1/analog changed formats and branding.

KDMX has not had the branding "Mix 102.9" for a long time (maybe 5-6 years?).

I have no idea why iHeart wants to revive old brandings and formats in the Dallas area.
 
atthestars said:
Not specifically iHeart, but companies can use their HD2 to cover old branding so no one else jumps on it if they make a change. WBEB in Philly does this. They were B101 for years... re-imaged to 101.1 More FM. But now the HD2 is "B101-HD2- The 80's Channel"

Keeps a competitor from launching a competing "B" and trying to pull listeners with the old name.

We also have Entercom (96.5-HD2) and iHeart (104.5 HD2) both using the "Alt" branding on their HD2s, with neither station really playing Alt... they just want to claim the branding so neither can really use it on a main channel.
Click to expand...

KDGE didn't change their HD-2 to their old branding and format until about a year or two after the main HD-1/analog changed formats and branding.

KDMX has not had the branding "Mix 102.9" for a long time (maybe 5-6 years?).

I have no idea why iHeart wants to revive old brandings and formats in the Dallas area.
 
97chris said:
KDGE didn't change their HD-2 to their old branding and format until about a year or two after the main HD-1/analog changed formats and branding.

KDMX has not had the branding "Mix 102.9" for a long time (maybe 5-6 years?).

I have no idea why iHeart wants to revive old brandings and formats in the Dallas area.
Click to expand...

this is most likely a decision by the person who is in charge of the programming of KDGE and KDMX, which i think is Jay Shannon.
 
Will_H_69_9 said:
this is most likely a decision by the person who is in charge of the programming of KDGE and KDMX, which i think is Jay Shannon.
Click to expand...

I still don't get why he would want to revive old channels on HD-2's since not alot of people use HD Radio. Also why even bring back 'Mix 102.9' if the main channel has the same format?
 
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