Is it possible for an all Tagalog station to exist on FM here in the Bay Area?

[recto101]

If 92.3 FM can do Chinese programming for 2-3 months and 98.9 FM can succeed in Hispanic Programming for 15 years. How about put Tagalog programming on a low power FM station in places like Vallejo or Daly City. But for the Filipino format to exist this involves tactics that KDFC did like take over a college owned radio station 90.3 and a LP religious station 89.9 fm for Classical music. My first wish is to take over 103.7 or 95.7 for this but that is unlikey. I heard in the 2010 census that Asian Americans are the fastest growing Ethnic group along with Hispanics but I need to see if Filipinos are included. I heard that Koreans occupy a station 1650 AM in LA because its one of the largest groups in LA county. If Chinese and Vietnamese can do well of 1450 and 1400 AM for years. Pinoys on 1400am at certain times of the day. I think Indians and Pakistanis at 1170 AM for a few years. My main point is that should be tried.

 

[1069_KIFR]

Is it possible for an all Tagalog station to exist on FM here in the Bay Area?
No.

 

[icybluelake]

If not, why not?

 

[davideduardo]

If not, why not?

The 2010 Census shows something under 1.5 million Philippine born persons in the US. The largest group is in the LA metro, followed by San Francisco - Sacramento, but the population is so dispersed that it would take a full signal FM to cover even a portion of the San Francisco MSA group... and then the potential audience is not large enough to justify the cost of such a station.

Hispanics are over 20% of the Metro. Pinoys are somewhere around 3%. Certainly enough to justify some block programming on a multi-ethnic station, but not enough for a fulltime station.

One of the issues here is that Pinoys are not a frequently sought advertising target nationally... agencies and accounts are not out there creating campaigns in Tagalog, because the cost vs. the potential is not there. With, for example, Hispanics, there are 50 million people and many, many major markets with 5% or more Hispanic population and about 900 or so Spanish language radio stations and many TV nets and stations. There is economy of scale.

 

[recto101]

If not, why not?

The 2010 Census shows something under 1.5 million Philippine born persons in the US. The largest group is in the LA metro, followed by San Francisco - Sacramento, but the population is so dispersed that it would take a full signal FM to cover even a portion of the San Francisco MSA group... and then the potential audience is not large enough to justify the cost of such a station.

Hispanics are over 20% of the Metro. Pinoys are somewhere around 3%. Certainly enough to justify some block programming on a multi-ethnic station, but not enough for a fulltime station.

One of the issues here is that Pinoys are not a frequently sought advertising target nationally... agencies and accounts are not out there creating campaigns in Tagalog, because the cost vs. the potential is not there. With, for example, Hispanics, there are 50 million people and many, many major markets with 5% or more Hispanic population and about 900 or so Spanish language radio stations and many TV nets and stations. There is economy of scale.

Also another factor is that Filipinos are sometimes listed as Pacific Islanders and pinoys are listed as Asians depending on who does the research and sometimes pinoys are listed as its own race. Also Chinese, Vietnamese, Pakistanis and Hispanics are more mentioned in the Mainstream press when it comes to immigration and its trues that these ethinic groups are more concentrated than pinoys. I noticed in the San Gabriel Valley in LA Koreans, Chinese and Hispanics do very well with national advertising mainly because they are the fastest growing group according to the census.
I think Charice and Pacquiao threw the research off by a huge margin.