You got it! 710 KMPC and its sister station 560 KSFO up in the Bay were probably the finest examples of what "Full-Service" radio stations were supposed to be all about...the perfect blend of personality/music/news...it's no wonder that they were No. 1 for such a long period of time! Radio has always been a business, but then it was truly an Art!Yeah, but really, the end was 30-plus years ago. Numbers fell dramatically from '90 until they dumped the music in '92. And nothing worked after that, until ESPN (to the extent that it does).
The signal has been slowly losing its effectiveness as the noise floor rises. But man, for most of those 40 years that Gene Autry owned it, it was something.