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Is There A Place For Sinatra On Today's Sacramento Radio?

How About KJAY-1430?

Earlier I posted a suggestion that maybe KJAY-1430 might switch to Adult Standards and it was originally mean't as a joke but come to think about it, WHY NOT? KJAY-1430 has nothing to lose? It is locally owned and I doubt any big corporation would buy it? I doubt they are making a profit with their current format. Heck, They don't even make the ratings. You know what? I don't think they ever made it in the ratings in its lifetime. I know they are a daytimer, but so what? I think KJAY should switch its format to Adult Standards!
 
MRK, you make good points, although I have a sinking feeling about the chances of Salem airing "Love For Sale" either vocal or instrumental.....

Coppersmom....I like 'em, too....and I believe a lot more {and younger} people do than the "consultants" think.

Madmansam.....Hey, if could get just six little ping-pong balls to do their magic Friday night, I'll make an offer to buy KJAY....I know brokered is a way for lots of smaller stations to make money, but it's usually such lousy radio.

Glad to see such interest from all you radio pros...anyone know anyone rich who loves Sinatra???
 
Coppersmom....Now who's likelihood are we workin' on here....yours or mine? Eh...what the hell...Good Luck with the ping pong balls......

It's kinda funny, but while wasting some of my bountiful free time this morning, I stopped in a local music store....yes, there are brick & mortar shops that sell CDs....and one of the more useless clerks was having great difficulty helping a 30's-something lady find some pop vocal material.

I overheard her ask where the Sinatra CDs were....you could not achieve more total vapid blankness in a stare than that clerk had at that moment, so I, being a kind and helpful kinda guy, pointed to the small section where the Rat Pack CDs lived.

Naturally, she needed real customer assistance, so I asked her what kind of Sinatra she was looking for:
The Young Guy With The Bow-Tie, The Swinger, The Suicidal, The Comebacker or The "Why-Am-I-Recording-This-Again" Geezer....she smiled and said she had heard some of his recordings on her friend's iPod and wanted to explore further {at my suggestion, she picked up the 3-CD "The Capitol Years" anthology}.....

Which goes back to my main point of this extended topic: she's on the outer edges of the 18-34 demo, yet she heard Sinatra {God knows NOT on a radio} and liked what she heard, and was willing to go beyond the digital download and buy the legally-licensed CD product.

There may not be loads of them, but these lounge lizards exist...they will seek out more than what is popular at the moment, and if they had more introductions to this music via radio, more exposure would lead to more regular listeners.

That's what a limited number of stations found out with the Retro-Swing movement of the 90's, although most jazz stations {many of which now are either all-news or all-sports} chose to ignore this - the Sacramento public station's Jazz Director hated/hates Swing, and steadfastly ignored the increasing number of bands, CDs, and even ballrooms filled with enthusiastic dancers, and stamped his then-highly-repetitious product with Blue Note combos and Latin jazz.

Funny thing...people like to dance, and when Swinging Big Bands gave dancers a steady diet of danceable music, jazz reached its zenith in popularity. And people like brighter, happy sounds at home, in cars, and at
their workstations when possible....THAT'S what my dream format would present.
 
Michael Rivers Kramer said:
I believe KJAY is profitable. The station is owned outright with little overhead and is brokered full time.
Since I can't pick up KJAY from where I live and there is no website for it, I am curious, what format does KJAY air? Last I heard, I think it is a religious format? How old is KJAY? What other formats has KJAY carried? I know it was owned by the late JACK POWELL and I think his daughters now own the station? I visited the station in West Sacramento back in 1989. Very winky dink. I think the station only covers Sacramento? When I lived in Stockton, and KSTN-1420 went off the air for a few hour, I was hoping to pick up KJAY, but amazingly I picked up a San Jose station that is on 1430 also. Funny little station. ;D
 
Being a good friend of KJAY, let me set the record straight-

First, KJAY is profitable. Despite the fighting between the children of the late Mr. Powell, one daughter has managed to keep daddy's station afloat, and for that she deserve major props. Trudi, my hat is off to you.

Next, KJAY's format is all brokered and ranges from Russion to Hmong and about everything in between. Jerry Seiber is the GM and has been doing it for a long time. As far as managing or 'programming' a brokered station goes, I would go so far as to say Jerry knows what he is doing. Despite what he would blow at a DUI checkpoint, I think he holds it together well.

Stan is their on-site technical guy and seems to keep the thing on the air and sounding good (What happened to Alan Graft or Paul Shinn?) Anyway, as good as it can be for a station that has to drop to 16 watts at night!

Last, KJAY has a nice collection of bakelite tube radios scattered around the buildings, so that makes them super cool in my book! Even though my book has nothing to do with Arbitron.
 
BTW, for those not in the know...

Alan Graft was a dang good engineer that kept many shoestring stations on the air like KSTN and KJAY. He could fix ANYTHING without spending money. A true artist in the engineering sense. Radio stations were his canvas. I remember working with Alan at KWG and watching him play with the old RCA remote control system. There were clipleads all over that thing and he knew where they all went. Hey, he even used a green colored cliplead to make the ground connection! ha ha!!

Paul Shinn is a damn good engineer and is the audio processing guru for many stations across the country. Here in Sacramento, he did the audio for 101.9 The Wolf and KXSE 'Super Estrella' and his finest work of all, KBMB 'The Bomb'. He was at KJAY for a while and I believe did their audio at some point because their sound changed for the better in about 2001.
 
Tube Shortwave said:
BTW, for those not in the know...

Alan Graft was a dang good engineer that kept many shoestring stations on the air like KSTN and KJAY. He could fix ANYTHING without spending money. A true artist in the engineering sense. Radio stations were his canvas. I remember working with Alan at KWG and watching him play with the old RCA remote control system. There were clipleads all over that thing and he knew where they all went. Hey, he even used a green colored cliplead to make the ground connection! ha ha!!

Paul Shinn is a damn good engineer and is the audio processing guru for many stations across the country. Here in Sacramento, he did the audio for 101.9 The Wolf and KXSE 'Super Estrella' and his finest work of all, KBMB 'The Bomb'. He was at KJAY for a while and I believe did their audio at some point because their sound changed for the better in about 2001.
I might be wrong, but I think Alan Graft passed away a few years back. I met Paul Shinn years ago. I think he worked at KSTN also? Do you remember DAMIEN THORN? He worked at KWIN-97.7 when it was co-owned with Spanish Language KCVR-1570 and located on Kelley Drive near the skating rink before it was sold to Silverado Broadcasting.
 
I remember Damien Thorn. I have some pictures of the studios on Kelley Drive with KWIN and KCVR. Damien might be in one or two of them. I was working in San Francisco at the time, but dropped by for a visit while in town with family. I think I met with Jack Armstrong (ex KFRC) to discuss the impeding KFRC format change. Man, those were some turbulent times! Well, compared to today, those were stable times I guess.
 
Hmmmmm....I could've sworn I had started this regarding Sinatra music....now were on ex-staff of a brokered station.....
 
Does anyone know if any ex-KJAY staff likes Sinatra music?

There! Feel better??? Ha ha!
 
Tube, love your sub line. And the "magic eye" is the glowing green window to that soul, in tune with its source.

BTSF, did you ever even get a usable answer to the original question? Mine, after all said and done in this thread, is that a station with your preferred format would be feasable and financially sustainable, with a reasonable audience...not huge, and probably unworkable as part of a corporate group.

Beyond that, if such a station was programmed, imaged, and otherwise presented precisely to its sensibility, the format could very well attract well beyond its traditional audience. Take a look at what KPIG has done for the Americana format (eclectic, hippy/country/bluegrass/blues), and at what Turner Classic Movies has done for, well...classic movies. If the packaging itself is as endearing and compelling as the content to which it provides context, the otherwise narrow attraction becomes much more broadly appreciated, and successful. But you can't just throw on some Sinatra and contemporaries and expect any groundswell, unless done really really correctly.
In any market.
 
DeadAudicy....

Thanks for the answer...I agree, the dreaded corporate mentality that has rendered much of contemporary radio less-than-listenable would look at my preliminary proposal as ineffective towards what appears to be their major, if not only, goal: bleeding as many pennies out of a frequency as humanly, or without humans, as possible....ah, "the public interest".....

Tube Shortwave.....

as DeadA said, we live as one within the glow of the tube...until we have to try a replace a blown one.....
nice blend of KJAY ex-ers/Sinatra.....

Does any of you radio pros remember KMPX-FM in San Francisco during the 60's, either as a pioneeering underground rocker or, after that, a remarkable nostalgia station? Revolutionary in both mixes.....
 
Yes, it really was a kick in the groin when 1320 went for left talk. I thought for SURE someone else would pick up the ball and run with it. Didn't happen. Now, there is no more nostalgia for my old radios to play anymore unless I transmit it myself with the SSTran and the MP3 player.

KMPX FM? Heard airchecks of it! Sounded a little sleepy by today's standards, but I'll bet it was awesome at the time. My main stereo in the living room has the MPX stereo sytem as well as the AM/FM simulcast system (AM tuner feeds left speaker, FM tuner feeds right speaker). I wish there was a clear enough AM/FM simulcast near here to try it. I know about KOIT, but the AM signal is a little too light to get the 'full effect'. The stereo was made in 1961, so I am guessing it might have gotten a little simulcast use.

I'll bet very few radio listeners today even know what MPX means!
 
Tube...as I remember it, it was that little light that came on when the receiver was tuned correctly to the right station. Ok, eventually I learned the three elements of the signal, or 3 signals of the element...Of course nowadays it's a handy mobile device, or, less acronymically: all those theaters in the mall.

Before the big band format of the Reagan years, in the 60s KMPX was one of the stations that beckoned me away from KROY and KXOA and placed me firmly into the underground. Formative years!

BTSF, sometimes I envision corporate owned radio as in demise. When the greater population (gen Y) moves away from the medium for others more vital to its interest, Wall St and (in the case of the more privately traded CC and followers) boardroom will dictate massive divestiture. The companies will leave the frequencies, but the frequencies will still be in place. Maybe that's when we can start all over again...?
 
DeadAudicy.....I thought someone with your experience would remember KMPX....

Tube Shortwave......I was amazed, with Air America's previous failures, that KCTC went there, but wasn't surprised at all by the switch to sports/talk.....

I'm still waiting for my six ping pong balls to line up on a Saturday night so I can afford to buy a station...then, things wil be swingin'.......
 
Well then, you better hope you get all 6 pingpong balls and nobody else does. You have probably heard the saying- "If you want to make a million dollars in radio, you start with 10 million".
 
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