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Is Variety Hits just a retread of rock AC?

N

nocece

Is this supposedly exciting new format just nothing but a retread of the rock AC stations of the '90s?

I've heard the ones in Indianapolis, St. Louis, and Orlando, and I was unimpressed. It seems to me that this format, while it has more variety than other formats today, actually has less variety than any format 10 years ago. It sounds suspiciously like the rock AC's that proliferated a decade ago, but with actually less variety.
 
just a retread of rock AC?

Not really. The major differences include:

MUSIC- Rock ACs that do it right because they'll flash the occasional "deep cut"
to get that "oh wow!" reaction. JACK/V.H. stations are designed to play only major radio hits (thus the expression (a mile wide and an inch deep). Also, Rock ACs play virtually nothing R&B where the JACK/V.H. stations do have some of the rhythmic hits from the 70s and 80s.

PRESENTATION- Jack stations have that swagger, that attitude thing going. The Rock AC approach was an almost anti-radio radio- we don't talk over the songs, very low-key personality presence, almost background/wallpaper one-to-one imaging. Jack presentation is pretty in-your-face.


> Is this supposedly exciting new format just nothing but a
> retread of the rock AC stations of the '90s?
>
> I've heard the ones in Indianapolis, St. Louis, and Orlando,
> and I was unimpressed. It seems to me that this format,
> while it has more variety than other formats today, actually
> has less variety than any format 10 years ago. It sounds
> suspiciously like the rock AC's that proliferated a decade
> ago, but with actually less variety.
>
 
> Is this supposedly exciting new format just nothing but a
> retread of the rock AC stations of the '90s?
>
> I've heard the ones in Indianapolis, St. Louis, and Orlando,
> and I was unimpressed. It seems to me that this format,
> while it has more variety than other formats today, actually
> has less variety than any format 10 years ago. It sounds
> suspiciously like the rock AC's that proliferated a decade
> ago, but with actually less variety.
>


I disagree. VH has more variety than rock ACs or any format from 10 years ago. Radio was already niched out a decade ago. I would say that VH has the biggest variety of any format since the golden age of Top 40 radio, the difference being that VH is gold based.
 
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