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Isthmus - 3 part series on the WIBA News sponsorship deal.

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bigtalkradiofan

Guest
Isthmus - 3 part series on the WIBA News sponsorship deal.


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http://www.thedailypage.com/daily/node/677

Clear Channel mum on WIBA news sponsorship deal
Kristian Knutsen on Wed, 12/21/2005 - 11:08am.

When the news broke about the sale to AMCORE Bank of naming rights to the WIBA-AM (1130) newsroom last week, media-watchers took sharp notice. What's that? Beginning January 1, all WIBA news broadcasts will be introduced as originating from the AMCORE Bank News Center. AMCORE, a bank based in Rockford, Ill. that's growing rapidly in this region, bought the sponsorship in order to build brand awareness in the Madison area. Neither party will disclose the terms of the deal.

Reaction was swift and mostly negative, with critics decrying the sponsorship as an unreasonable intrusion of advertiser influence into an ostensibly impartial newsroom. Spokespeople for both the bank and the radio station stated that the sponsorship would have no effect on reporting, and defenders pointed toward historical instances of similar sponsorships. For example, the Camel News Caravan was an R.J. Reynolds-sponsored news program broadcast from 1949 to 1956 on the NBC network.

WIBA, which has the largest radio reporting staff in this market, is owned by Clear Channel Communications, the largest radio conglomerate in the nation, with more than 1,200 radio, television and shortwave broadcast stations throughout the world. In fiscal terms, Clear Channel has a market capitalization of more than $17 billion and earned nearly $850 million in net profit last year. ...

[Click link above for the rest of the Isthmus newsweekly article.]

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http://www.thedailypage.com/daily/node/683

The value of reputation: WIBA and Clear Channel
Kristian Knutsen on Thu, 12/22/2005 - 10:46am.

Wednesday, The Daily Page looked at the deal between Clear Channel Madison and AMCORE bank that would lable all newscasts from WIBA-AM as coming from the "AMCORE Bank News Center" as of Jan. 1. This kind of relationship between a bank and a broadcaster is the second of its kind in the nation; the other being Pyramax Bank's deal with Clear Channel-owned WISN-AM in Milwaukee. Response to the deal has been mostly negative, with concerns raised about the potential harm to independence of reporting, particularly on financial matters. The deal raises other issues, due largely to WIBA's prominence in the Madison news radio market, as well as Clear Channel's reputation for setting trends in the radio business.

In a June 3, 2005 cover story in Isthmus, Tom Laskin reported on "Radio News Blues," which examined the transition from news reporting toward personality-based talk among radio broadcasters in the Madison market. He noted that WIBA is the largest and most respected radio news operation in the city, though like its brethren across the board, it continues under pressure of continuing downsizing and injection of entertainment.

Focusing on WIBA, Laskin writes: ...

[Click link above for the rest of the Isthmus newsweekly article.]

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http://www.thedailypage.com/daily/node/687

Clear Channel Madison's deal with AMCORE draws strong reaction
Kristian Knutsen on Fri, 12/23/2005 - 12:55pm.

This is the third part of an extended look at the deal between Clear Channel Madison and AMCORE Bank to sponsor the WIBA-AM (1310) newsroom. The first part examined the deal and the possibility that similar sponsorships of other Clear Channel newsrooms are in the offing, while part two looked at how the deal could affect WIBA's reputation.

The story has become national news as well, both to the business media that pays close attention to developments in the media industry, as well as to the growing ranks of those concerned with increasingly aggressive commercialism at the nation’s biggest radio conglomerate.

An article in Last Thursday’s Washington Post and one published in last Friday’s Los Angeles Times followed numerous brief AP hits across the country, many noting the presence of Clear Channel stations in their respective broadcast markets. The immediate questions concerned whether this move is the beginning of a trend.

On Sunday, Dallas-Fort Worth Star-Telegram, “reader advocate” David House addressed the issue in a fairly comprehensive manner, focusing on the friction between the stated missions of news departments and the financial rat-race for publicly traded media companies. Quoting a long-time reader of the paper, he concludes: ...

[Click link above for the rest of the Isthmus newsweekly article.]

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