Re: IE reality
> > > there is 95.1 KFRG which is from the inland empire...it
> > > comes in well in most parts of L.A
> >
> > KFRG's listenable countour barely gets beyond Pomona.
> > Considering that about 95% of all quarter hours of
> listening
> > are inside the 64 dbu contour, and KFRG is blocked for
> line
> > of sight to LA County, this explains why they got a 0.0
> > share nd a cume of Zero in the last LA book. Not enogh
> > signal to be usable.
> >
>
>
> KFRG covers quite well in the L.A./O.C. METRO! Their stick
> is on a hill north of San Bernardino... I think KOLA and
> KGGI are just north of Riverside. (that's why they reach
> L.A. better)
KFRG is a very good station and its long term success is undeniable. However, its billing has been off for the last 4 years in a row, while the market has been up by over 20% in the same time period.
Right now, the billing is around $12 million. Were the signal truly any good in LA (and not blocked by the hills and mountains) they could see that getting numbers in LA would produce far more billing than the could ever get in the IE. If a 1.5 share in LA can bill $30 million (KFWB), think what KFRG could add to thier billing if they focuesd on even part of LA.
The fact is, the usable signal does ot cover much of the LA market, and it can not compete at all, even in the areas that are "almost" as much part of the IE as LA, like the areas from Duarte to the east, including Pomona and the surrounding area. But the station gets no listeners at all in the LA survey area.
>
> The Frog's power is stronger in Southern L.A. County and
> much of the Orange County area. (Draw an imaginary line from
> San Bernardino to Pasadena to Hollywood then to Santa
> Monica. Everything SOUTH of that line comes in LOUD and
> CLEAR!)
In Orange County, those big things calld mountains effectively block the signal. If you do a Langley Rice, the signal is not usable in the OC.
>
> Let's not forget they have two smaller frogs... one in
> Temecula, and one in the Victorville area! I hear they all
> combined, bill mucho $$$$$.
Riverside is a low rate, shadow market. It has the billing of a market half its size. It's 27th in population, and 51st in revenue. The only station with any chance of covering parts of LA, KLYY, moved the studios out and consider themselves an LA station, so bad is the IE market.
> That's all that matters!
>