It's 2015! Time to get rid of the '70s.

[oldies76]

It's not #2. It's just one of the iHeart stations which are the only subscribed stations in the market. Most of the stations do not subscribe and are not listed.

So Neilsen is wrong then. Please tell us where that station is ranked then in 12+ and in 25-54.

Pueblo does not have that many stations to begin with. They receive most of their signals from 35 miles north in Colorado Springs.

 

[oldies76]

And if in a test we find that, due to changes in taste of the target demographic, there are only 542 viable songs, the playlist gets reduced. Or if we find that the same demographic likes more 80's songs, wet might find, over a several year period, 211 songs to play we were not playing before... but, of course, some of the older stuff will age off the list.

No quotas, no percentages, no desire to find just the top xx number of songs. Whatever number of tunes are positive testing get played.

So, if a test group found 1400 songs positive out of a field of 2000, would a classic hits station rotate all 1400? Or would they still hack it to a more manageable level of about 600?

 

[davideduardo]

So Neilsen is wrong then. Please tell us where that station is ranked then in 12+ and in 25-54.

Nielsen is "right" because they do not give public access to the ratings for non-subscribed stations, of which there are 15 in the Pueblo MSA.

The commercial stations in the Pueblo market get only 24.7% of the market's listening. A couple of percent go to non-coms, but the bulk goes to Colorado Springs stations, which take over 70% of all listening. The total market radio revenue, divided among all the local stations, is only $3.3 million, so there is very little money for programming or anything else.

Stations like KVUU, KDZA, KKMG, KCYY, KILO and several others typically have higher numbers than you Pueblo classic hits station. But those stations generally don't buy the Pueblo book, either as Colorado Springs has nearly 10 times the revenue potential as Pueblo.

 

[davideduardo]

So, if a test group found 1400 songs positive out of a field of 2000, would a classic hits station rotate all 1400? Or would they still hack it to a more manageable level of about 600?

Yes, they would.

I had an experience with an LA station where in one test 1196 songs were "good enough" to play, and that is what we did. Obviously, with about a 25 point spread between the best songs and the cutoff range, some of them rotated faster than others. The rotational categories ranged from 8-9 spins a week to 3 to 4 spins a week in a 7 category hierarchy.

Actually, for scheduling and programming, 1200 songs is far more manageable than 600. It's easier to get good horizontal rotations, easier to do artist protection and many other things when you have more songs.

 

[Music Lover]

While I like that the song promotes having a positive self-image, I just wish it were appropriate for my young daughter to have on her iPod. It's been apparently cleaned up for AC and Radio Disney (http://www.billboard.com/articles/c...c-radio-disney-are-all-about-that-edited-bass), however, the version available for download has cussing and other suggestive language in it.

I have yet to get a chance to hear it on the station, but I'm assuming that the Soft N Easy station is playing the AC edited version. I'll email them to find out.

Got a reply. It's the clean version.

 

[Avid Listener]

Unless you do a similar kind of test that comes out with different results, my "reality filter" views what you're saying as BS.

The problem is that tests that are similar to those that produce flawed results are also going to product flawed results.

Duh!

 

[TheBigA]

The problem is that tests that are similar to those that produce flawed results are also going to product flawed results.

Then change the aspects you find flawed. I don't really care. Right now my "reality filter" has shut you off.

 

[oldies76]

It's not radio's job to play all the songs ever released. That's not what we do, it's not what the music industry wants, and it's not what the FCC wants.

A "dumb" question, but what does the FCC have to do with the quantity of songs a classic hits station throws out vs. the quality of songs aired? Quality meaning, nothing dirty or offensive in nature. And why wouldn't the music industry want it?

 

[oldies76]

And are there stations with bigger playlists ahead of it in the ratings?

That's irrelevant since the stations ahead are AC, HOT AC and CHR, which have substantial smaller playlists.

 

[PTBoardOp94]

The FCC doesn't regulate programming, so they don't care one way or the other.

The music industry wants to sell more The Who albums. Don't care so much about Rick Astley (whose albums are only available pre-owned)

 

[oldies76]

The FCC doesn't regulate programming, so they don't care one way or the other.

Yeah, I thought so. They more concerned about catching pirates and broadcasting of the seven dirty words! I'm sure there's far more to that, though.

 

[semoochie]

However you may feel about this song, it is huge! After spending many weeks at the top and dropping down, it just moved from #10 to #5, on the strength of streaming, which has recently been figured into the Hot 100! At this point of its life, that's pretty impressive.

 

[oldies76]

Nielsen is "right" because they do not give public access to the ratings for non-subscribed stations, of which there are 15 in the Pueblo MSA.

But you didn't answer my question of where KPHT really ranks in 12+ and 25-54. And do you really think any of those non-subscribed stations are large enough to overtake the #2 spot? Remember these are Pueblo based stations, some AM's.

Also how's 690 / 100.3 KWRP classic hits doing? Didn't see them on the list.

Unless you can provide me with their "true" position, then I'll accept their #2 standing as accurate.

An 8.0 is good, really good!

 

[oldies76]

However you may feel about this song, it is huge! After spending many weeks at the top and dropping down, it just moved from #10 to #5, on the strength of streaming, which has recently been figured into the Hot 100! At this point of its life, that's pretty impressive.

It's at 6 now btw. I think #1 is simply a spectacular achievement.

http://www.billboard.com/charts/hot-100

 

[davideduardo]

But you didn't answer my question of where KPHT really ranks in 12+ and 25-54. And do you really think any of those non-subscribed stations are large enough to overtake the #2 spot? Remember these are Pueblo based stations, some AM's.

It's 5th in 25-54. It is beaten by KTSC (the non-com) and 4 Colorado Springs stations, including sisters KCCY and KDZA. KPHT has a lot of its listening in 55+, although its playlist is pretty solidly 70's with a lot of Foreigner and Phil Collins and such. It's a pretty pure Premium Choice import, though. Obviously using shared research from iHeart's team that includes folks like Steve Casey, formerly of Critical Mass Media, the Clear Channel in-house research company of the past.

Also how's 690 / 100.3 KWRP classic hits doing? Didn't see them on the list.

0.0 in all demos

Unless you can provide me with their "true" position, then I'll accept their #2 standing as accurate.

You have to recognize that Nielsen does not release the results for non-subscribers. Except for iHeart, nobody is subscribed in Pueblo so the only stations you will see online are those 5. Over 70% of Pueblo listening is to Colorado Springs stations, and they get the bulk of the top 10 rank positions. But the other Coloradio Springs stations don't spend money on the Pueblo ratings as they have no use for them... thus the Pueblo ratings are missing nearly 80% of all listening.

An 8.0 is good, really good!

The station has always had wild swings, going from a 4 to an 8 to a 5 to a 7. That often happens with rimshot stations (KPHT is not even licensed inside the Pueblo MSA) which only cover part of a market. When the diaries fall in the northern or western part of Durango County, they show far lower... and the 70 dbu does not even reach the city of Pueblo. Obviously, it does well in the areas it covers well, which are the areas that the Colorado Springs stations don't reach.

 

[davideduardo]

That's irrelevant since the stations ahead are AC, HOT AC and CHR, which have substantial smaller playlists.

In other words, the shorter the playlist, the higher they rank? I thought so.

 

[TheBigA]

And why wouldn't the music industry want it?

The music industry doesn't like free airplay. They want you to buy their records and listen to them at home. Or use some form of pay-stream, which you don't do.

 

[oldies76]

It's 5th in 25-54. It is beaten by KTSC (the non-com) and 4 Colorado Springs stations, including sisters KCCY and KDZA. KPHT has a lot of its listening in 55+, although its playlist is pretty solidly 70's.

Ok thanks, that's what I was looking for.

0.0 in all demos

Well that's not good, you'd think the FM would have helped them out a bit, competing with 95.5. The 100.3 is not picked up in Colorado Springs, just 690 in the day.
They are mostly 60's based, with some 50's and 70's.

You have to recognize that Nielsen does not release the results for non-subscribers. Except for iHeart, nobody is subscribed in Pueblo so the only stations you will see online are those 5. Over 70% of Pueblo listening is to Colorado Springs stations, and they get the bulk of the top 10 rank positions. But the other Coloradio Springs stations don't spend money on the Pueblo ratings as they have no use for them... thus the Pueblo ratings are missing nearly 80% of all listening.

The station has always had wild swings, going from a 4 to an 8 to a 5 to a 7. That often happens with rimshot stations (KPHT is not even licensed inside the Pueblo MSA) which only cover part of a market. When the diaries fall in the northern or western part of Durango County, they show far lower... and the 70 dbu does not even reach the city of Pueblo. Obviously, it does well in the areas it covers well, which are the areas that the Colorado Springs stations don't reach.

Interesting, thanks again.

Well here's KWRP 690's stream if anyone's interested:

http://tunein.com/radio/Cruisin-KWRP-690-s35056/

 

[Music Lover]

Do stations like this, that play mainstream music, report their airplay to the following charts: http://www.joy995.com/Joy_99.5/Home.html

http://www.mediabase.com/mmrweb/allaboutcountry/Charts.asp?format=A1R
http://charts.bdsradio.com/bdsradiocharts/charts.aspx?formatid=3
http://www.billboard.com/charts/adult-contemporary#/charts/adult-contemporary

 

[TheBigA]

Do stations like this, that play mainstream music, report their airplay to the following charts:

That appears to be an internet-only station. The charts you list are airplay charts, using either on-air or satellite radio. Major stations don't "report" their airplay, but have it monitored electronically to ensure accuracy.

Billboard's Hot 100 chart includes streaming and other platforms. But from what I can see, that particular station has negligible traffic, so it would have virtually no impact in a national chart. Also, the majority of the music is gold, and the charts are mainly done to track currents.