Jack-fm makes a change to their online streaming and dsc podcasts

[JFox]

Arbitron's new TLR policy only means you don't have to 100% duplicate your over the air programming on your stream outside of your metro. Well, if you're not worried about a large part of your listenership being online, you don't have to duplicate any of it ... or stream at all for that matter. Stations are anxious to monetize new media. So far, it's been a free perk. To reap any rewards directly from the stream, there are two ways to go. Either make the stream subscription-only or keep the revenue burden on advertisers by airing a whole separate set of spots online, replacing the over-the-air spots. Since the alleged blackout is making an obvious (and predictable) negative impression on listeners, the subscription idea is a non-starter. Blocking the stream outside of the San Diego metro is a tactical blunder at this point in the development of online listening. Better at this point to sell stream-only spots to national advertisers and keep the stream available to as wide a geographical area as possible. There are still too many sources of equally compelling programming available that are free to the listener. And I use the term compelling very loosely. Jack ain't all that and bag of chips.