A WDAS simulcast? This can’t be serious.
I didn't say they WOULD flip.A WDAS simulcast? This can’t be serious.

>http://www.mediabase.com/whatsong/whatsong.asp?var_s=087082070070045070077&MONDTE=3/11/2024<
(change the date in the web address above to see a future date as well as up to 63 days back)
WRFF-FM Philadelphia (Alternative Rock) Powered by MEDIABASE®
Today Monday 3/11/2024
Time Played Artist - Title - Label
1:08 PM INCUBUS - Pardon Me - Immortal/Epic
1:04 PM FALL OUT BOY - Love From The Other Side - FueledByRamen/Elektra/3EE
1:00 PM NO DOUBT - It's My Life - Interscope
12:55 PM SPACEHOG - In The Meantime - HiFi/Sire
12:50 PM DEPECHE MODE - Enjoy The Silence - Sire
12:36 PM JOHNNY CASH - Personal Jesus - Lost Highway/IDJMG
12:32 PM BLIND MELON - No Rain - Capitol
12:26 PM PEARL JAM - Black - Epic
12:13 PM WEEZER - My Name Is Jonas - DGC
12:07 PM DEFTONES - Change (In The House Of Flies) - Maverick
12:03 PM R.E.M. - It's The End Of The World As We Know It (And I Feel Fine) - I.R.S.
11:57 AM FOO FIGHTERS - All My Life - Roswell/RCA
11:53 AM BLINK-182 - One More Time - Columbia
11:50 AM LIT - My Own Worst Enemy - RCA
My takeaway from this isn't the music selection, it's the 13-minute and the 14-minute gaps in that noon hour.
It's less than that. They do two breaks an hour, pretty typical for PPM markets, 8-9 minutes each.
They still manage to work in 12-13 songs an hour, which is also pretty standard.
Your timings don't include the length of the last song before the break.
Eight-minute stopsets are an abomination. Six is pushing it.
They could do six, but then they'd have to do three breaks an hour. The research says the fewer the breaks, the better.
The point is they still play the same amount of music every hour. That's what matters.
I also understand that. Hell, I took a station from three stopsets to two first week on the job when I was hired as PD.
I live in a PPM market. With the notable exception of breaks immediately before or after lengthy music marathons, few commercial breaks here exceed six minutes in length. Some are five minutes in length or less.
Last but not least, it is possible the music log at 104.5's website is not picking up all the songs that are actually played. I've noticed many gaps on these iHM logs on various station websites in recent months.
Most of the time, stations here do two breaks an hour.How any breaks? Two or three? It sounds like three. WRFF does two.
Last installment:
radioinsight.com