Jim Collins has been named director of strategic marketing at WDJT, Weigel Broadcasting’s CBS affiliate in Milwaukee, effective immediately.
Collins will work with all departments to increase ratings, revenue, visibility and involvement in the community. He will report to Anne Brown, WDJT GM.
“As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” Brown says. “His passion and experience will prove to be a key element in our station efforts.”
Collins joins CBS 58 from WTMJ, the Scripps-owned NBC affiliate in Milwaukee, where he was most recently news content operations manager.