Yes, social media must be used carefully, particularly in situations where part of your job is to represent your company in the community. Now, KTVK/KPHO is down to one sportscaster. Maybe they can get Tyler Baldwin back...I always like him.
Most employers have rules about this kind of thing. If you're on-air, you represent your employer.
You don't have to be in broadcasting to be subject to those rules. I got yelled at by my VP 5 years ago for posting a message on...
Keith, thanks for sharing. We all should take a pause and realize just Liking something can get you into trouble.