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K-Earth... Number 1 in the nation? Well, now that CBS FM is gone...

Oh, stop trying, Sam.

> > That said, do you happen to know how 103.1 did 25-54 this
> > past month.
> >
> > My sources say very well.
>
> There are no monthly ratings. In the trend, they were 26th
> in the market 25-54, up from 27th the previous trend.

I still hear a clock ticking at Entravision's corporate offices. What do your "sources" say about that? (Obviously, they don't know the first thing about how ratings are reported.)

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Re: Oldies are dying off.

> Classical require a good strong noise free signal.
> 103.1 does not offer that and classical puist would not
> stand for it.
>
> Rock can bury the fuzz and hiss.

The "fuzz and hiss" only comes when you get to the fringe areas of the signal. As everyone except you has agreed, the signal is fine in the areas where, demographically, Classical would work.

Many years ago, I worked at a low-wattage Class A station in Ventura County that programmed classical music from 7 to midnight every evening (MOR in the daytime). Even with KFAC available in most of our coverage area, we got enough of an audience to sell out all available commercial time, at a rate higher than our morning drive show.

Don't make yourself out to be an expert, Sam. You keep proving that you are no such thing.
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Re: Oldies are dying off.

As opposed to Mozart with a full market signal with what rank 25-54?



> > Classical require a good strong noise free signal.
> > 103.1 does not offer that and classical puist would not
> > stand for it.
> >
> > Rock can bury the fuzz and hiss.
> >
> > That said, do you happen to know how 103.1 did 25-54 this
> > past month.
> >
> > My sources say very well.
>
> There are no monthly ratings. In the trend, they were 26th
> in the market 25-54, up from 27th the previous trend.
>
 
Re: Oldies are dying off.

> As opposed to Mozart with a full market signal with what
> rank 25-54?

If KMZT is higher than KDLD/KDLE, will you stop claiming that Indie is the greatest radio success since Marconi?
<P ID="signature">______________


</P>
 
Re: Oh, stop trying, Sam.

> > > That said, do you happen to know how 103.1 did 25-54
> this
> > > past month.
> > >
> > > My sources say very well.
> >
> > There are no monthly ratings. In the trend, they were 26th
>
> > in the market 25-54, up from 27th the previous trend.
>
> I still hear a clock ticking at Entravision's corporate
> offices. What do your "sources" say about that?
> (Obviously, they don't know the first thing about how
> ratings are reported.)
>
In defense of Sam (and I am not a huge Indie supporter necessarily), they have seen some minor growth lately - last month was decent - but again, with a fringe signal - it has major wobbles - plus west L.A. and the entire O.C. - where Indie does well - were oversampled in April. And, there's absolutely no way to judge it on one month - since it's been on for 21 months.

Entravision just hired a sales staff on 4/1. It needs some time, but the station has a strong 25-44 audience comp. An Alternative niche format on 103.1 is not a bad idea. If they can execute it right, get to around a 1.0 share 12+ and in the 2.0 share range 25-54, they can make money with it.
 
Re: Oldies are dying off.

> > As opposed to Mozart with a full market signal with what
> > rank 25-54?
>
> If KMZT is higher than KDLD/KDLE, will you stop claiming
> that Indie is the greatest radio success since Marconi?

KMZT is 36th 25-54. Of course, Sol Levine is not ratings driven, as classical sells almost entirely on a combination of snob appeal and affluence of the listener base. An 18-34 station without numbers is as useful as teats on a fish.
 
Re: Oh, stop trying, Sam.

Well clearly the poster is all knowing and omnipotent.
He can hear clocks ticking through corporate walls.

If I had said that, a moderator would tell me, "hearing clocks ticking isn't exactly factual statistical data. Let's stick the the facts."

And for some reason, though the 103.1 frequency is doomed and will never make any money or ratings for any format, a classical station can do better there than it can on a full market signal where it already is struggling?

Maybe the clock needs new batteries.




> > > That said, do you happen to know how 103.1 did 25-54
> this
> > > past month.
> > >
> > > My sources say very well.
> >
> > There are no monthly ratings. In the trend, they were 26th
>
> > in the market 25-54, up from 27th the previous trend.
>
> I still hear a clock ticking at Entravision's corporate
> offices. What do your "sources" say about that?
> (Obviously, they don't know the first thing about how
> ratings are reported.)
>
 
Re: Oh, stop trying, Sam.

> Well clearly the poster is all knowing and omnipotent.
> He can hear clocks ticking through corporate walls.

And clearly the other poster doesn't retain information from any posts that disagree with his stated opinion about Indie. I am not the only person who has said Indie will not be a long-term format on 103.1, Sam, but I am the only one who challenges you every time you try to say otherwise.

> If I had said that, a moderator would tell me, "hearing
> clocks ticking isn't exactly factual statistical data. Let's
> stick the the facts."

No, I know the difference between a metaphor and posting rumors or speculation. If it were the latter, I would be talking about "what I heard Entravision is going to do" or some such. Your statement proves that you are so focused on Indie being "a success" that you are blinded to any reality, and will even attempt to misdirect the intent of another post to maintain the appearance of your point of view's credibility.

Give up, Sam. You are a lone voice in the wilderness. Indie will last as long as Entravision continues to keep it on the air without making any money on it. As soon as they have something else that will show a better bottom line, *poof* goes the Indie.

> And for some reason, though the 103.1 frequency is doomed
> and will never make any money or ratings for any format, a
> classical station can do better there than it can on a full
> market signal where it already is struggling?

Now you prove how narrow your focus is. You completely missed the point of the discussion. Let me summarize, without using any big words that would confuse you:

1. With the Oldies format on the decline nationwide, and Infinity flipping its Oldies stations to other formats, KRTH appears to be in danger of going away.
2. There is a consensus that Saul Levine might be tempted to flip 105.1 to Oldies if KRTH abandoned the format, if he believed he could make money doing so.
2a. Saul has sold stations off in recent years to keep KMZT running. There will come a point where either he has to give up Classical on 105.1 or sell it.
3. If Classical was to leave 105.1, the next question is what station the format might be able to move to.
4. The 103.1s, even with their signal deficiencies, have strong signals in some of the more upscale areas of the market (Southern OC, Westside) and could be candidates.
4a. Even though a Classical format would get lower ratings than the present Alternative format, there would be sufficient "prestige" ad buys to make the format profitable on those signals, because of the demographics of the specific areas where they have a good signal.

It is that last point which answers your question. We are talking about a scenario where the market is changed dramatically.

> Maybe the clock needs new batteries.

And maybe you need new glasses.

Now, here is a fresh thought that fits into the discussion: If Infinity does decide to flip 101.1, what do they flip to? If I were them, I'd be looking into the possibility of luring Jonesy and the rest of the Indie format over to KRTH, add an airstaff, and see what it does on a better signal.

<P ID="signature">______________


</P>
 
Re: Oh, stop trying, Sam.

> In defense of Sam (and I am not a huge Indie supporter
> necessarily), they have seen some minor growth lately - last
> month was decent - but again, with a fringe signal - it has
> major wobbles - plus west L.A. and the entire O.C. - where
> Indie does well - were oversampled in April. And, there's
> absolutely no way to judge it on one month - since it's been
> on for 21 months.
>
> Entravision just hired a sales staff on 4/1. It needs some
> time, but the station has a strong 25-44 audience comp. An
> Alternative niche format on 103.1 is not a bad idea. If they
> can execute it right, get to around a 1.0 share 12+ and in
> the 2.0 share range 25-54, they can make money with it.

The clock still ticks, though. No broadcast group, including Entravision, waits forever for a format to take off. Indie has had 18 months already, and was artifically supported for all but the past few months by the guaranteed Clear Channel bucks. I maintain that if Indie stays relatively flat in its numbers for much longer, Entravision will start looking for other options. Remember, they could make more money brokering those signals to ethnic broadcasters.
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</P>
 
Re: Oh, stop trying, Sam.

You basically support my point.
Indie's value is not so much in it's numbers as it is in who those numbers represent.

Indies's listeners are the upscale earners that you think will be so attractive to Saul.

103.1 is making money and that is because the agencies see the value of targeting the Indie audience.

On your point about Infinity and 101.1.

Do you think Infinity would put an Indie format on against Kroq?

Furthermore, do you think they would let the "Indie format" be programmed by anybody other than Kevin Weatherly?

Never going to happen. Though I'd like to see Indie on a better signal.

Infinity would much rather bury Indie in a landfill in the desert or put concrete shoes on it and throw it off the Santa Monica pier.

Though you are right. I'm certain Infinity has been trying to lure Steve Jones and other valuable Indie assets.




>
> Give up, Sam. You are a lone voice in the wilderness.
> Indie will last as long as Entravision continues to keep it
> on the air without making any money on it. As soon as they
> have something else that will show a better bottom line,
> *poof* goes the Indie.


>
> 1. With the Oldies format on the decline nationwide, and
> Infinity flipping its Oldies stations to other formats, KRTH
> appears to be in danger of going away.
> 2. There is a consensus that Saul Levine might be tempted
> to flip 105.1 to Oldies if KRTH abandoned the format, if he
> believed he could make money doing so.
> 2a. Saul has sold stations off in recent years to keep KMZT
> running. There will come a point where either he has to
> give up Classical on 105.1 or sell it.
> 3. If Classical was to leave 105.1, the next question is
> what station the format might be able to move to.
> 4. The 103.1s, even with their signal deficiencies, have
> strong signals in some of the more upscale areas of the
> market (Southern OC, Westside) and could be candidates.
> 4a. Even though a Classical format would get lower ratings
> than the present Alternative format, there would be
> sufficient "prestige" ad buys to make the format profitable
> on those signals, because of the demographics of the
> specific areas where they have a good signal.
>
> It is that last point which answers your question. We are
> talking about a scenario where the market is changed
> dramatically.
>
> > Maybe the clock needs new batteries.
>
> And maybe you need new glasses.
>
> Now, here is a fresh thought that fits into the discussion:
> If Infinity does decide to flip 101.1, what do they flip to?
> If I were them, I'd be looking into the possibility of
> luring Jonesy and the rest of the Indie format over to KRTH,
> add an airstaff, and see what it does on a better signal.
>
 
Re: Oh, stop trying, Sam.

> You basically support my point.
> Indie's value is not so much in it's numbers as it is in who
> those numbers represent.

The Indie qualitative is not that good.

> Indies's listeners are the upscale earners that you think
> will be so attractive to Saul.

Indie ranks 23rd in the higher two income groups, below stations like KKBT and nearly tied with KDAY and KRLA. That dog don't hunt.

In fact, KMZT beats Indie handsomely in upper income.
>
> 103.1 is making money and that is because the agencies see
> the value of targeting the Indie audience.

On what basis? The 2004 billing was below the base cost of operation in LA. If their entire billing were profit, it would still be way below a suitable BCF based on the purchase price.

I really find it hard to believe that Indie is making money. And it's ROI, if it is making any, is absolutely terrible.
 
Watching Sam grasp desperately at straws

> > You basically support my point.

No, I don't, Sam. Read on (if you aren't too depressed to see this a second time) ...

> > Indie's value is not so much in it's numbers as it is in
> who
> > those numbers represent.
>
> The Indie qualitative is not that good.

Ha.

> > Indies's listeners are the upscale earners that you think
> > will be so attractive to Saul.
>
> Indie ranks 23rd in the higher two income groups, below
> stations like KKBT and nearly tied with KDAY and KRLA. That
> dog don't hunt.

HA.

> In fact, KMZT beats Indie handsomely in upper income.

HA HA HA HA HA.

> > 103.1 is making money and that is because the agencies see
> > the value of targeting the Indie audience.
>
> On what basis? The 2004 billing was below the base cost of
> operation in LA. If their entire billing were profit, it
> would still be way below a suitable BCF based on the
> purchase price.

HA HA HA HA HA!

> I really find it hard to believe that Indie is making money.
> And it's ROI, if it is making any, is absolutely terrible.

(Laughing so hard I can barely stop.)

You aren't going to win this, Sam. Again, I implore you to stop trying.<P ID="signature">______________


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