It's the latest thing in teen pop. For those tired of Taylor Swift Everything, K-Pop is over. Hyperpop doesn't move them and Gamer Music is just too wussy, you need something brand new. This is it.
As for 105.7 KZGI, you can't pick it up that well in most of Mount Vernon unless you're on the hills (CBU-FM still dominates the flats.) Only when you get on top and over the hill on Riverside (by the G&M Market and north) does it start to come in. It's really a crummy frequency for anything beyond. But so is 96.9. And I don't think 1,150 watts is going to do much for improvement on that frequency either. And honestly, you have to at least cover Mount Vernon completely if you want to advertise locally.
I think 104.7 (currently occupied by Religious KTFJ-LP Burlington) might be a slightly better frequency than either 105.7 or 96.9. But I'm not the engineer guy here.