Actually came across the KUBE while surfing late last night and watched an old Star Trek episode. It does look like they are trying to make a go utilizing programming using the traditional sales revenue model. They ran lots of promos for other programming in other dayparts. Commercials were of course Direct Response, probably PI. Give em credit for trying. Success is a longshot with the number of channels, networks, cable and satellite choices in today's universe, but give it up to them for trying.