Expecting a the only CHR in New Haven to achieve decent numbers is not too high of an expectation.SallysPizza said:I absolutely understand the signals into the market. I used to get calls from Long Island, Rhode Island and Massachusetts while I was on the air there. But the falling of KC101 in the market goes back to when Glen Beck was in mornings there, but it was only while he was the PD there. They started playing all these alternative records that had no crossover appeal while playing everything else in the Top 40, but there was a TON of alternative. It was completely unlistenable. It sounded like no one was editing the log...just hit F10 and print. This was before Star 104 changed to alternative. That started a ratings slide. They then brought in Kidd Kelly, who managed to control it a bit more, but Glen Beck still had too much control. Then he left and Tony Bristol came in and had more control over the station. He actually made the station more listenable. I don't have the numbers in front of me, but if my memory serves me correctly, the station went up. The reason I could tell that Tony had more control is that I was at the station one day, sitting in Tony's office when Glen came in and was asking Tony's permission for something he was showing him. Tony made adjustments to whatever was on the paper and Glen left. It was weird because Glen knows who I am and didn't acknowledge me sitting right there. (He and I had worked together in the past and he later interviewed me when he was PD at KC101...I turned it down.) Then Tony left and I can't remember who was PD there then...was it Kelly Nash? Kelly has a great personality and way with people. He did what he could to balance the programming and sales sides, but the sales side started winning. More and more of the sales promotions started getting on the air, as has happened at most stations in the country. Once Kelly left, it's changed. I don't think it's ever recovered from the alternative thing. That's really when KISS got a stronghold on the market. I will say that it's tough to ever win back ratings as huge as what KC101 had in a market that has so many crossover signals. It's hard to get back ratings of any kind if they have ever been allowed to slip such as that. I guess we all expect so much of KC101 and maybe we have too high of an expectation.
I realize all these other stations come into New Haven county. They came into the market back in the 80's and 90's.
Competition was as tough back then as it is today. You have to give the listener a reason to stick around. Everything has to fall into place. Great relateable personalities! (not liner card readers) local PD's don't give jocks freedom of expression after morning drive . Have a good sounding station voice for the breakers and sweepers. The music mix is crucial. Have to be focused. Promo everything.Sound like your totally into the community.
SR said all depts are a piece of the puzzle. When they fit together you have success.