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KDKA Radio to air High School Football.

Y2kTheNewOldies said:
www.insideradio.com

Friday Night Lights: KDKA Pittsburgh Airs High School Football.

After experimenting with a high school basketball game of the week last year, Audacy news/talk KDKA-AM Pittsburgh will broadcast high school football games on Friday nights throughout the season. The
www.insideradio.com www.insideradio.com
Click to expand...

“We think this is as close as you’ll find to college GameDay coverage on the high school level,” Spacciapolli said. “And we have some ideas to make it bigger in the future.”

It certainly isn't "college GameDay" coverage...More like, they're taking a page from the small market and "full service" radio station playbook and seeing if they can't get a handful of advertisers to get excited about attracting a bigger audience than might listen to the usual talk programming on a Friday night. Just a few years ago a station like KDKA in a market like Pittsburgh would never even consider this. Then again, most smaller stations in that genral area that would typically air high school sporting events and games most likely don't do so anymore due to budget cuts, and many such smaller stations are most likely automated now.
 
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