thenetwork said:
They need to bring out the WIXY playbook -- let the jocks be entertaining and let them have some control of their playlists.
Too bad they couldn't get the call letters back. Currently they are in use at a country FM station in Champaign, Illinois -- WIXY 100.3FM.
I disagree with letting jocks have control. Not even John Gorman who built WMJI, nor Denny Sanders who took it to the next level (first Marconi and R&R award) allowed jocks to play what they wanted. Yet the WMJI we all know and love still sounded great.
What both DID do was take cues from 60s Top 40 radio, in particular Cleveland (CKLW, WIXY, WHK) as well as KHJ/L.A. and put on PERSONALITIES who knew what content was right for the demos. Fun, entertaining and engaging personalties, the right music...being as selective as only have :00 intro songs out of stopsets/jingles b/c it sounded hot. Great care was put into the music, the presentation, etc.
WMJI needs:
fresh jingles
new music test
entertaining personalities outside AM drive (I'd bring back Scott Howitt)
reverb (only 4 percent wet)
revamped imaging and new VO
promotional juggernaut that it used to be needs to return
better web presence and use of the web