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KFC [Kentucky Fried Chicken] Plays On Black Family Stereotypes

C

Casablanca

Guest
The current KFC television ad shows a well dressed Black middle class family sitting down for dinner with a bucket of KFC. That was fine but all they showed was a mother, a teen age daughter and son and one younger sibling. They all praised sitting down to dinner together but there was no mention of their father being absent from the dinner table.

Could it be that KFC is playing on the stereotype of a matriarchal image of the African-American family - no father in the home let alone the dinner table?

The non-verbal communication by KFC was to support and thereby make money off that stereotype. Did they or their ad agency, who I am sure did research before they cast the commercial, think that if they added a father to the dinner table scene that they might lose business like record producers fear they might lose business if they did not encourage rappers to use the N word or promote violence against Black women?

This is the exact message - the negative stereotypical KFC message - that Bill Cosby and Dr. Alan Poussant are railing against in their latest book and in their joint interview today with Tim Russert on Meet The Press. That is an interview all Americans of all races should see.

KFC should pull that ad immediately. It is doing more harm than anything Don Imus ever said.

KFC is profiteering off of negative African-American stereotypes and I am afraid they know exactly what they are doing in order to make a buck.

Perhaps, thinking African-American families as well as all American families should take their business elsewhere than KFC.
 
Let me guess...so if the family was white you would then be ranting how KFC(who eats there anyways ???) was displaying negative family values by not having a father present? Maybe the father was coming home late from work and the family went ahead and started to eat? The fact you played the race card so professionally in your post makes me wonder...
 
While I may agree that feeding one's family KFC may be considered a form of child abuse it is not I who played the race card but Kentucky Fried Chicken and its advertising agency. Have you seen the commercial?
 
Casablanca said:
Could it be that KFC is playing on the stereotype of a matriarchal image of the African-American family - no father in the home let alone the dinner table?
Click to expand...

Could it be that you're just tilting at windmills again? Give it a rest, Don Quixote. Nobody cares.
 
Casablanca said:
The current KFC television ad shows a well dressed Black middle class family sitting down for dinner with a bucket of KFC. That was fine but all they showed was a mother, a teen age daughter and son and one younger sibling. They all praised sitting down to dinner together but there was no mention of their father being absent from the dinner table.

Could it be that KFC is playing on the stereotype of a matriarchal image of the African-American family - no father in the home let alone the dinner table?

The non-verbal communication by KFC was to support and thereby make money off that stereotype. Did they or their ad agency, who I am sure did research before they cast the commercial, think that if they added a father to the dinner table scene that they might lose business like record producers fear they might lose business if they did not encourage rappers to use the N word or promote violence against Black women?

This is the exact message - the negative stereotypical KFC message - that Bill Cosby and Dr. Alan Poussant are railing against in their latest book and in their joint interview today with Tim Russert on Meet The Press. That is an interview all Americans of all races should see.

KFC should pull that ad immediately. It is doing more harm than anything Don Imus ever said.

KFC is profiteering off of negative African-American stereotypes and I am afraid they know exactly what they are doing in order to make a buck.

Perhaps, thinking African-American families as well as all American families should take their business elsewhere than KFC.
Click to expand...

What difference does it make? A lot of single families eat at Kentucky Fried Chicken, be it single families with a mother at the helm or a father at the helm, it could be a widow or a widower. White, Black, Hispanic, Chinese, Japanese, etc. doesn't make any difference and the last time I looked ANYONE can eat there. And they do show Kentucky Fried Chicken commercials with a white family at the helm as well. Again, what difference does it make?
 
Casablanca said:
The current KFC television ad shows a well dressed Black middle class family sitting down for dinner with a bucket of KFC. That was fine but all they showed was a mother, a teen age daughter and son and one younger sibling. They all praised sitting down to dinner together but there was no mention of their father being absent from the dinner table.

Could it be that KFC is playing on the stereotype of a matriarchal image of the African-American family - no father in the home let alone the dinner table?

The non-verbal communication by KFC was to support and thereby make money off that stereotype. Did they or their ad agency, who I am sure did research before they cast the commercial, think that if they added a father to the dinner table scene that they might lose business like record producers fear they might lose business if they did not encourage rappers to use the N word or promote violence against Black women?

This is the exact message - the negative stereotypical KFC message - that Bill Cosby and Dr. Alan Poussant are railing against in their latest book and in their joint interview today with Tim Russert on Meet The Press. That is an interview all Americans of all races should see.

KFC should pull that ad immediately. It is doing more harm than anything Don Imus ever said.

KFC is profiteering off of negative African-American stereotypes and I am afraid they know exactly what they are doing in order to make a buck.

Perhaps, thinking African-American families as well as all American families should take their business elsewhere than KFC.
Click to expand...
^^^^^^^^That is a lot of typing to make a flimsy argument.^^^^^^^^^^

Did you even bother to consider that KFC maybe target-marketing to single mothers that may not have much time to make dinner? I have seen their ad and nothing is wrong with it.
 
It is much ado about the state of the American family black and white but particularly black families. Don't argue with me go argue with Bill Cosby and Dr. Allan Pouissant who have spoken and written extensively about the state of the black American family in today's culture.

And of course, KFC was targeting its commercial to a specific audience...black families without a father in the picture....literally.

Sorry, if you cannot handle the truth.
 
If this is the commercial: http://www.youtube.com/watch?v=MBAPwpr-Fd4, I didn't see anything that I found particularly negative or stereotypical. It was a fairly well-to-do family eating dinner, and that was about all that crossed my mind. My first assumption was that the family was busy, or it would have been a home-cooked meal instead of KFC. When I was growing up, my family of four often had at least one of us absent from the dinner table for whatever reason. In fact, you'd probably be harder pressed to find a night when all of us were present. I didn't see anything abnormal. The idea that it was a broken home or a racist stereotype because the father wasn't around never crossed my mind until I read this thread. Could it be such a thing? I suppose, but I'm not convinced.
 
Casablanca said:
It is much ado about the state of the American family black and white but particularly black families. Don't argue with me go argue with Bill Cosby and Dr. Allan Pouissant who have spoken and written extensively about the state of the black American family in today's culture.

And of course, KFC was targeting its commercial to a specific audience...black families without a father in the picture....literally.

Sorry, if you cannot handle the truth.
Click to expand...

Kentucky Fried Chicken can target its commercials to whoever they want, besides black families without a father in the picture, there are:

Black families without a mother in the picture.

White families without a father in the picture.

White families without a mother in the picture.

Hispanic families without a father in the picture.

Hispanic families without a mother in the picture.

I can go on and on about it with any ethnic group because there are single parent families in all ethnic groups. And all of this is because of a commercial that has been seen everywhere for years and somebody just now notices that there are single black people around the world.

I rest my case.
 
Casablanca said:
Don't argue with me go argue with Bill Cosby and Dr. Allan Pouissant who have spoken and written extensively about the state of the black American family in today's culture.

And of course, KFC was targeting its commercial to a specific audience...black families without a father in the picture....literally.

Sorry, if you cannot handle the truth.
Click to expand...


I am going to argue with YOU.... not Bill Cosby. You are assuming Bill Cosby & Dr. Allan Pouissant would take offense to this ad. How do you know that??? YOU are the one that brought up this topic on the message board. What is wrong with families not having a father? Maybe the father absent in this commercial was working late or something. You are drawing way too many conclusions from a 30 second commercial about fast food! I actually have more respect for KFC pointing out there are single mothers in this world too... and they may be black.
 
KentBrockman said:
Maybe the father absent in this commercial was working late or something. You are drawing way too many conclusions from a 30 second commercial about fast food! I actually have more respect for KFC pointing out there are single mothers in this world too... and they may be black.
Click to expand...

By the way, if you look closely at the last shot of the mother in the ad when she's eating the chicken, she has a wedding ring. I would say that lends creedence to the idea that it's not a family without a father at all.
 

A lot of single families eat at Kentucky Fried Chicken

[/quote]

This line made me chuckle, not sure why I guess it just sounded funny to me!!
 
passafistwastaken said:

A lot of single families eat at Kentucky Fried Chicken
Click to expand...

This line made me chuckle, not sure why I guess it just sounded funny to me!!
[/quote]

I was making a generalization that many single families eat at fast food restaurants such as KFC, McDonalds, Burger King, Taco Bell, etc. because they enjoy eating there not only that, they don't have to cook in the kitchen and make a mess and wash dishes afterwards. Some people even take out a family meal and then make a day of it eating their meal at the park and having quality family time.
 
Braves2005 said:
What difference does it make? A lot of single families eat at Kentucky Fried Chicken, be it single families with a mother at the helm or a father at the helm, it could be a widow or a widower. White, Black, Hispanic, Chinese, Japanese, etc. doesn't make any difference and the last time I looked ANYONE can eat there. And they do show Kentucky Fried Chicken commercials with a white family at the helm as well. Again, what difference does it make?
Click to expand...

And it ain't just humans who enjoy KFC... Have any of you seen the news? Rats love 'em!
 
I just saw the ad and I don't see anything wrong with it.

Of course KFC has a target market in mind, but it's busy families. For all we know, the father could be driving another kid we don't even see here to a sports practice.

There would be a problem with racism if, say, they portrayed the blacks actually carrying out some negative stereotype, which I don't need to get into here. But there is nothing concrete here.
 
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