Re: TRUE Oldies on KFRC-AM - MY Perspective...
Well obviously it wasn't 106.1 that Andrea was talking about. We've discussed this subject a number of times on this board, specifically RKO General's lack of vision in selling 106.1. The often told story was that the suits at RKO believed (despite all evidence to the contrary by the early 1970s) that AM radio would remain dominant and FM would continue to be an also-ran. Then there are the "if onlys"...if only RKO had held onto 106.1, and moved the format to FM, a great station may have remained dominant over weaker contenders like KYUU, etc. There certainly wouldn't have been a KMEL...at least not on 106.1.
But we should give credit to RKO General for bringing us high quality top 40 radio during the Bill Drake era, but especially after Drake on 610/KFRC, when it was often named station of the year.
I guess radio history should allow RKO General one clunker decision - no matter how big it turned out to be.
Madmansam said:It has to be 99.7. Can't be the old KFRC-FM on 106.1 that RKO stupidly sold in 1977. Ironically, 9 years later, that station on 106.1, KMEL, killed off the Original Top 40 KFRC-610.Lkeller said:andreajesus said:Madmansam said:But isn't WCBS format really CLASSIC HITS of 60's and 70's? They don't play the True Type Of Oldies (Late 50's/Early 60's). You know, The Doo Wop Kind.andreajesus said:(WCBSFM in New York being a FINE example of the RIGHT way to do it...
stations like WCBSFM and the OLD KFRC (FM) have shown and continue to show the entire radio community that personality radio DOES WORK!!
When you refer to the "old KFRC FM," I assume you're talking about the 99.7 version in the 90s and early this decade...given that the 106.9 version was hardly "personality" radio, and it most certainly did not work.
Well obviously it wasn't 106.1 that Andrea was talking about. We've discussed this subject a number of times on this board, specifically RKO General's lack of vision in selling 106.1. The often told story was that the suits at RKO believed (despite all evidence to the contrary by the early 1970s) that AM radio would remain dominant and FM would continue to be an also-ran. Then there are the "if onlys"...if only RKO had held onto 106.1, and moved the format to FM, a great station may have remained dominant over weaker contenders like KYUU, etc. There certainly wouldn't have been a KMEL...at least not on 106.1.
But we should give credit to RKO General for bringing us high quality top 40 radio during the Bill Drake era, but especially after Drake on 610/KFRC, when it was often named station of the year.
I guess radio history should allow RKO General one clunker decision - no matter how big it turned out to be.