KGO, KCBS Tied At #1, KBLX #3 In Nov. PPM

[BossRadioDJ]

KGO and KCBS tied for first with matching 6.2s, followed by KBLX at 4.5:

http://www.radio-info.com/site/markets/grid/san-francisco

Note the cumes...

 

[1069_KIFR]

MOViN 997, overtakes KMEL and is nipping on the heels of WiLD 949!! Holy Schnikes how did that happen?

 

[tripton99]

Where is KFRC/FM?

 

[LKellerIII]

Where is KFRC/FM?

There's no listing for KFRC-FM at all, so I assume their including it in the KCBS numbers.

What's interesting is KBLX's recent climb - a bit higher than KOIT, yet. As far as I know, aside from the occasional tweak on the play list, they've been doing the same thing for many years. If I remember, the station went through budget and staffing cuts awhile ago - I guess this indicates that the cuts haven't hurt them in terms of attracting listeners.

I guess it's pretty clear that CBS is going the right direction with the MOViN.

 

[1069_KIFR]

Yes, that is correct. There is a symbol directly next to KCBS-AM. If you move your cursor over it, a small window opens with a statement that KCBS-AM is simulcast on KFRC-FM.

 

[wirelessfugu]

Movin 99.7 is the best sounding station in the Bay Area it's closer to what
KFRC was about than any later year incarnation. Fun talent talking about
what the people are doing, plugged into street imaging with real people.
All Michael did was put good radio on.

 

[sfradio]

Maybe KBLX gained numbers from 98.1 kiss fm moving to rhythmic ac as the beat of the bay

 

[e-dawg]

Hmm.....must be more diaries coming from oakland, Richmond, Vallejo, and Franicsco's Western Addition, Hunters Point and Bayview neighborhoods.

 

[DavidKaye]

Hmm.....must be more diaries coming from oakland, Richmond, Vallejo, and Franicsco's Western Addition, Hunters Point and Bayview neighborhoods.

Diaries? Arbitron ditched the diaries for PPM. Remember?

 

[LKellerIII]

Maybe KBLX gained numbers from 98.1 kiss fm moving to rhythmic ac as the beat of the bay

Could be - maybe some of the older listeners don't like Kiss-FM's addition of newer music, and have moved over to KBLX. But Kiss is up a bit too...and really, their play list is still quite "old school" (classic soul) intensive.

 

[DaveBayArea]

Maybe KBLX gained numbers from 98.1 kiss fm moving to rhythmic ac as the beat of the bay

The PPM sample is still relatively small, especially considering how many of them are within earshot of a radio at any given time. I remember there was one month where a class-A FM from Vacaville showed up #1 in the Bay Area overnight. Probably from just a couple people working shift duty at the Air Force Base or something similar. If 5 PPM-wearers happen to work somewhere that KBLX is playing, what does that do to the numbers?

Dave B.

 

[d21ofnj]

KREV low on cume, but still has a .3. Energy had higher numbers than KREV. Bring back ENERGY!!!

 

[RadioJunkieMike]

Maybe KBLX gained numbers from 98.1 kiss fm moving to rhythmic ac as the beat of the bay

The PPM sample is still relatively small, especially considering how many of them are within earshot of a radio at any given time. I remember there was one month where a class-A FM from Vacaville showed up #1 in the Bay Area overnight. Probably from just a couple people working shift duty at the Air Force Base or something similar. If 5 PPM-wearers happen to work somewhere that KBLX is playing, what does that do to the numbers?

more likely KBLX picked up disenfranchised KKSF listeners and/or businesses that used to play KKSF switched to KBLX.

 

[SFStatic]

They very likely are the beneficiaries of disenfranchised KKSF listeners. KKSF got a kiss years ago when the old KBAY stopped playing a fair amount of smooth jazz cuts and went straight soft AC.

 

[e-dawg]

Are you sure that the PPM didn't target certain demographics or certain community this time such as Richmond, Vallejo, Oakland (North, West, East) and San Francisco (Bayview, Western Addition, Hunters Point, Tenderloin, and Visitacion Valley)?

 

[LKellerIII]

Maybe KBLX gained numbers from 98.1 kiss fm moving to rhythmic ac as the beat of the bay

The PPM sample is still relatively small, especially considering how many of them are within earshot of a radio at any given time. I remember there was one month where a class-A FM from Vacaville showed up #1 in the Bay Area overnight. Probably from just a couple people working shift duty at the Air Force Base or something similar. If 5 PPM-wearers happen to work somewhere that KBLX is playing, what does that do to the numbers?

more likely KBLX picked up disenfranchised KKSF listeners and/or businesses that used to play KKSF switched to KBLX.

Duh. It's obvious, but for some reason, I hadn't thought of that. I wonder if the management of KBLX feels some satisfaction at outliving Smooth Jazz on KKSF. KBLX's format was closer to Smooth Jazz (though a more soulful version) until KKSF came along and cut into their business. I remember the PD of KBLX at the time referring to KKSF's format derisively as "yuppie wallpaper."

 

[1069_KIFR]

Are you sure that the PPM didn't target certain demographics or certain community this time such as Richmond, Vallejo, Oakland (North, West, East) and San Francisco (Bayview, Western Addition, Hunters Point, Tenderloin, and Visitacion Valley)?

What exactly are you getting at?

 

[dustintv]

I'm happy to see KPFA finally got a PPM encoder--all the other Pacifica stations had one yet their own flagship did not! The numbers seem lower that what I expected but oh well.

 

[ricoontheradio]

The PPM sample is still relatively small.

The PPM weekly sample is significantly higher than diary sample was in most markets. The monthly PPM sample is comparable to the monthly sample in the diary world.

 

[DaveBayArea]

The PPM weekly sample is significantly higher than diary sample was in most markets. The monthly PPM sample is comparable to the monthly sample in the diary world.

I didn't realize that, but I haven't done any research lately. So were there the strange aberrations in the diary sample too? Like the time that KUIC showed up as #1 overnight in the Bay Area?

Dave B.