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SuperRadioFan said:
Here is my opinion... It is PPM... When it was diary people could and I am sure would cheat the books as to what they were listening to.
MANY country fans said the numbers were wrong when Emmis talked about the ratings because of concert attendance and record sales in LA and it was in my opinion because people were cheating the diaries and saying they were listening to talk etc. when they were really listening to country.
I was looking at the ratings of 3.2 and the time frame in which these ratings came through and thought...
What did KKGO do that made their ratings go up?
What changes did the station make that attracted new listeners?
During the rating period they repeatedly played a commercial with the voice of Peter Tilden... Could some have questioned him coming to the station? I heard it while at my sisters when the alarm went off and then heard Ashley Paige talking... brought a bit of confusion until I realized it was a commercial.... and the same people were hosting the morning show...
Speaking of the morning show... Ashley Paige was hired on at the station.... hmmm FORMER KZLA MORNING PERSONALITY... The KZLA morning show had a large following for Peter, Ashley and Buzz.
When Buzz left there were MANY who stayed for Ashley, the listeners that did the Avon Breast Cancer walk with her, followed her to JILL-FM etc.
Perhaps the hiring of a popular KZLA radio personality had something to do with the higher ratings.
Other changes included Bringing in Laurie Allen on weekends... unfortunately the ratings exclude weekends in published ratings so... her addition to the staff doesn't show in the ratings hike, but if people like her show on the weekends or her playlist perhaps they made the choice to tune in during the week...
Last but not least is the addition of Ginny Harmon... New Traffic Person... A POPULAR afternoon traffic person at KFRG...Toady Foster... so she goes to KKGO and people follow her... upping the ratings for the station.
The music hasn't changed... only to bring in more pop country and push out anything that is classic or "old" country. They are the SAME musically as KZLA... and now they have another KZLA personality there along with a KFRG personality on the station.
To me it is not the music that is keeping the listeners and bringing in more listeners... it is the NEW people that have brought their fan base with them.
Ratings Question
I am under the impression because of something I read that for a station to gain cume a listener only has to listen for 5 minutes with the PPM ratings system is that accurate?
IF someone has their PPM set up and uses a station to wake up to only listening to it 5-10 minutes each morning... could/would that be counted as cume.
Does actual TSL for stations not count into the cume and ratings?
IF I get in someone's car for a 15 minute drive or am at a store where a station is being played and I am in the vicinity of the radio so a PPM meter would pick it up... is that 5-15 considered actually tuning in?
I should have prefaced this by saying I do not have a PPM just was curious as to how long listeners who are counted REALLY listen.
I am under the impression because of something I read that for a station to gain cume a listener only has to listen for 5 minutes with the PPM ratings system is that accurate?
IF someone has their PPM set up and uses a station to wake up to only listening to it 5-10 minutes each morning... could/would that be counted as cume.
Does actual TSL for stations not count into the cume and ratings?
IF I get in someone's car for a 15 minute drive or am at a store where a station is being played and I am in the vicinity of the radio so a PPM meter would pick it up... is that 5-15 considered actually tuning in?
I should have prefaced this by saying I do not have a PPM just was curious as to how long listeners who are counted REALLY listen.
I am curious how the mornings breakdown. As for the Regional Mexican formats, I would guess Don Cheto (Que Buena) is up as well El Chulo (KLAX), but I'd like to see the breakdown.
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009
KOST-FM Stream - AC - 0.8 (down from 0.9 in Jan. 2009) - - Clear Channel
XEWW-AM - Spanish Language Talk - 0.2 - 104,100 - GLR Southern California
KSCN-FM - Classical - 0.1 - 64,300 - California State University
KGBB-FM - Adult Hits - 0.1 - 87,600 - Adelman
KRQB-FM - Regional Mexican - 0.1 - 63,400 - Liberman
Also courtesy allaccess.com:
QUE BUENA's DON CHETO also ranks as the top Spanish-language morning show - beating KSCA's EDDIE "PIOLIN" SOTELO. (No word on KLAX's El Chulo.)
pjc1961 said:
KOST-FM Stream - AC - 0.8 (down from 0.9 in Jan. 2009) - - Clear Channel
XEWW-AM - Spanish Language Talk - 0.2 - 104,100 - GLR Southern California
KSCN-FM - Classical - 0.1 - 64,300 - California State University
KGBB-FM - Adult Hits - 0.1 - 87,600 - Adelman
KRQB-FM - Regional Mexican - 0.1 - 63,400 - Liberman
elchupacabras said:
Also courtesy allaccess.com:
QUE BUENA's DON CHETO also ranks as the top Spanish-language morning show - beating KSCA's EDDIE "PIOLIN" SOTELO. (No word on KLAX's El Chulo.)
Re: Ratings Question
Short answer: Yes-if the PPM carrier is exposed to a station for any 5 minutes within the same 15 minute clock period
00-:15; :15-:30;
:30-:45; :45-:60), it will count towards the station as cume & average quarter-hour share. However, the total TSL is also factored in to come up with the station's AQH share that's seen in the ratings reports.
For more details check this link: http://arbitron.com/downloads/guide_to_using_ppm_data.pdf and go to PDF Page 5, 6 & 7 (of 13) & read the section starting with "Audience Estimates".
"A station receives credit for a quarter-hour of listening if it receives 5 minutes of exposure within 1 of the 4 15-minute clock periods in the clock hour. The 5 minutes don't have to be contiguous but do have to be within the same quarter-hour."
"Cume is an estimate of how many different people are exposed to a station in a given time period. (Cume is also sometimes referred to as “unduplicated
audience,” “reach” or “circulation.”) A person must have qualified for at least one quarter-hour of credit (based on the AQH crediting rule described above) in order to be included in a Cume calculation."
"Time Spent Listening (TSL) - It is an estimate of how long the average panelist was exposed to a particular station or stations for a specific time period. It is the equivalent of Average Time Exposed, Daily or Weekly. How it is used: TSL trends are helpful in determining if programming decisions are having an effect on the audience. It is calculated by dividing the total amount of listening in quarter-hours by the total number of listeners."
{Hours in a Time Period x AQH Persons} divided by {Cume Persons} = TSL in Hours
For a dramatic example from the Feb. 2009 L.A. Radio Ratings Grid:
#3 station overall is KFI-AM-640 with an average Quarter-Hour Share of 4.4% & Weekly Cume of 1,260,300.
#22 station overall is KXOL-FM-96.3 with an Average Quarter-Hour Share of 2.0% & Weekly Cume of 1,597,700.
From these numbers you can surmise that even though station #22 has more cume, or "exposures" (theoretically "listeners"), evidently they don't stay tuned in as long as the listeners to station #3, which would mean that KFI's TSL must be higher than KXOL's since KFI's AQH Share is more than double KXOL's.
Rebafan said:
Short answer: Yes-if the PPM carrier is exposed to a station for any 5 minutes within the same 15 minute clock period
00-:15; :15-:30; :30-:45; :45-:60), it will count towards the station as cume & average quarter-hour share. However, the total TSL is also factored in to come up with the station's AQH share that's seen in the ratings reports.
For more details check this link: http://arbitron.com/downloads/guide_to_using_ppm_data.pdf and go to PDF Page 5, 6 & 7 (of 13) & read the section starting with "Audience Estimates".
"A station receives credit for a quarter-hour of listening if it receives 5 minutes of exposure within 1 of the 4 15-minute clock periods in the clock hour. The 5 minutes don't have to be contiguous but do have to be within the same quarter-hour."
"Cume is an estimate of how many different people are exposed to a station in a given time period. (Cume is also sometimes referred to as “unduplicated
audience,” “reach” or “circulation.”) A person must have qualified for at least one quarter-hour of credit (based on the AQH crediting rule described above) in order to be included in a Cume calculation."
"Time Spent Listening (TSL) - It is an estimate of how long the average panelist was exposed to a particular station or stations for a specific time period. It is the equivalent of Average Time Exposed, Daily or Weekly. How it is used: TSL trends are helpful in determining if programming decisions are having an effect on the audience. It is calculated by dividing the total amount of listening in quarter-hours by the total number of listeners."
{Hours in a Time Period x AQH Persons} divided by {Cume Persons} = TSL in Hours
For a dramatic example from the Feb. 2009 L.A. Radio Ratings Grid:
#3 station overall is KFI-AM-640 with an average Quarter-Hour Share of 4.4% & Weekly Cume of 1,260,300.
#22 station overall is KXOL-FM-96.3 with an Average Quarter-Hour Share of 2.0% & Weekly Cume of 1,597,700.
From these numbers you can surmise that even though station #22 has more cume, or "exposures" (theoretically "listeners"), evidently they don't stay tuned in as long as the listeners to station #3, which would mean that KFI's TSL must be higher than KXOL's since KFI's AQH Share is more than double KXOL's.
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009
In the most recent report for March week one, the "Mexican Format" staitons, in the Key Hispanic sales demo of 18-49, are:
KSCA 4.9 Piolin
KBUE 4.5 Cheto
KRCD 4.4 Jaime & Ricardo
KLAX 2.2 El Chulo
In 2-54 the rank order is the same. In 12+, KRCD moves ties KBUE, with KLAX far behind.
pjc1961 said:
In the most recent report for March week one, the "Mexican Format" staitons, in the Key Hispanic sales demo of 18-49, are:
KSCA 4.9 Piolin
KBUE 4.5 Cheto
KRCD 4.4 Jaime & Ricardo
KLAX 2.2 El Chulo
In 2-54 the rank order is the same. In 12+, KRCD moves ties KBUE, with KLAX far behind.
Re: Ratings Question
THANK YOU for the detailed answer to this question. I appreciate it greatly.
pjc1961 said:Rebafan said:
Short answer: Yes-if the PPM carrier is exposed to a station for any 5 minutes within the same 15 minute clock period
:30-:45; :45-:60), it will count towards the station as cume & average quarter-hour share. However, the total TSL is also factored in to come up with the station's AQH share that's seen in the ratings reports.
For more details check this link: http://arbitron.com/downloads/guide_to_using_ppm_data.pdf and go to PDF Page 5, 6 & 7 (of 13) & read the section starting with "Audience Estimates".
"A station receives credit for a quarter-hour of listening if it receives 5 minutes of exposure within 1 of the 4 15-minute clock periods in the clock hour. The 5 minutes don't have to be contiguous but do have to be within the same quarter-hour."
"Cume is an estimate of how many different people are exposed to a station in a given time period. (Cume is also sometimes referred to as “unduplicated
audience,” “reach” or “circulation.”) A person must have qualified for at least one quarter-hour of credit (based on the AQH crediting rule described above) in order to be included in a Cume calculation."
"Time Spent Listening (TSL) - It is an estimate of how long the average panelist was exposed to a particular station or stations for a specific time period. It is the equivalent of Average Time Exposed, Daily or Weekly. How it is used: TSL trends are helpful in determining if programming decisions are having an effect on the audience. It is calculated by dividing the total amount of listening in quarter-hours by the total number of listeners."
{Hours in a Time Period x AQH Persons} divided by {Cume Persons} = TSL in Hours
For a dramatic example from the Feb. 2009 L.A. Radio Ratings Grid:
#3 station overall is KFI-AM-640 with an average Quarter-Hour Share of 4.4% & Weekly Cume of 1,260,300.
#22 station overall is KXOL-FM-96.3 with an Average Quarter-Hour Share of 2.0% & Weekly Cume of 1,597,700.
From these numbers you can surmise that even though station #22 has more cume, or "exposures" (theoretically "listeners"), evidently they don't stay tuned in as long as the listeners to station #3, which would mean that KFI's TSL must be higher than KXOL's since KFI's AQH Share is more than double KXOL's.
THANK YOU for the detailed answer to this question. I appreciate it greatly.
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009
Thanks David for the great information, as always!
DavidEduardo said:
Thanks David for the great information, as always!
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009
That has to be a big blow for Mirthala Salinas, falling from Telemundo to anchoring XEWW'S news and getting such a low rating.
pjc1961 said:
That has to be a big blow for Mirthala Salinas, falling from Telemundo to anchoring XEWW'S news and getting such a low rating.
Re: KIIS-FM Stays No. 1 in Local Radio Ratings (L.A. Times) - February 2009
XEWW does not have a usable signal in about 90% of the LA market with today's interference levels. It's just not reasonable to expect the station to get any sort of audience in LA except on the Orange County coastal areas.
elchupacabras said:
XEWW does not have a usable signal in about 90% of the LA market with today's interference levels. It's just not reasonable to expect the station to get any sort of audience in LA except on the Orange County coastal areas.
Rebafan said:
I believe the music is why KKGO's ratings went up. They tightened up the playlist and got rid of the old stuff to make the station sound more current and consistant. That doesn't mean I'm against classic country. I was disappointed to see Sunday Night Classics cancelled. But you can't go from Toby Keith into Kitty Wells into the Statler Brothers into Martina McBride. Programming wise, that's a train wreck.
And, no, the Peter Tilden commercial DID NOT spike KKGO's ratings. That's wishful thinking on your part. Tilden was one of , if not, the lowest rated English speaking morning show host in LA during his time on KZLA. If his show was as popular as you say it was, he would be doing mornings now on KKGO.
Hiring Ashley Paige was a great move. She's a much better fit than Robin Banks on the morning show. She sounds like she's been doing mornings with Shawn Parr for years.
Mr1derful said:
We will have to agree to disagree in regards to Peter Tilden. Your statement of "And, no, the Peter Tilden commercial DID NOT spike KKGO's ratings." would lead me to believe that you believe this as fact. Can you say with all certainty that if Bonneville brought another country station to LA and put Peter on as the Morning drive talent the fans that enjoyed him on KZLA would not switch their listening to the station that has the voice and personality they enjoy?
I do have to say the morning I heard Peter doing the commercial and then heard Ashley it did for me spark the question as to WHY Peter was on KKGO.
Same question is sparked when I see Todd Baker (a radio personality fired in 2007) is still a part of the KKGO media kit with photos of him in MANY places as a part of it. BUT knowing he is starting a new gig on the east coast insures that Todd will not be returning to KKGO..
As I stated in my post in which you quoted the statements are my opinions as to the reasoning behind the jump in ratings.
I do not like the morning show... BUT when Ashley was brought in, I considered supporting HER and listening for HER because I am a fan of her as a person and of her work. YES bringing Ashley in was an INCREDIBLE decision on the part of KKGO
The music is the SAME as KZLA ... pop country so those that compare KKGO to KZLA discussing how KKGO is country done right in my opinion are making an inaccurate statement as they have the SAME playlist... nothing but the country pop of today. I am not talking go back to Kitty Wells but at least RESPECT the artists of the past. Did KKGO even notice the passing of Dan Seals? The didn't acknowledge the passing of Barbara Mandrell's Father, Hank Locklin, or any of the other greats we have lost in the past 4 months... but they are a pop country station in my opinion which is why they wouldn't want news about the gray hairs of country interfering with KKGO's brand of country.
The reason in my opinion KZLA didn't have better ratings, ratings such as the ones we see with KKGO is that people could write what they wished in the diary and with the PPM you aren't able to fool it ALSO there are businesses playing KKGO where you walk in for 5-10 minutes POOF your are a listener.
I do not in my opinion believe that a station that primarily consists of KZLA personalities, with the SAME music director KZLA had that plays the same type of country the KZLA played can be compared and said to be better just because the new ratings make people who once would not admit to listening to have to be counted as a country music listener.
Rebafan said:
It is a fact. You may not believe it, but it's the truth. A commercial has NEVER caused a station's ratings to jump. I can see where you would be confused. Some "listeners"(the ones who aren't paying attention) only hear one thing and jump to conclusions. It' ok. I've done it before. Commericals have never caused a station's ratings to go up. Promos for contests, maybe. Commericals, no.
You forget that Peter is still a paid spokesman for various companies. So it wasn't KKGO's decision to put him on the spot, but the client's. They paid for the time and decided who voiced the spot. The only way KKGO could legally refuse to air the commercial is if Peter was working at a competing country station in the LA market.
Bonneville knows quite a bit about country radio. They own several country stations. Let' say they flip the Sound to country. Sure, Peter is known in LA radio. But they're well aware of his ratings at KZLA. They're also aware of his outside projects and they would want a morning personality who would put the station first, just as Shawn Parr did at KZLA and now at KKGO. I believe Bonneville would go after a proven country personality who had the ratings to back himself up(i.e. Ken Cooper, Charlie Tuna).
BTW, glad to know Peter is filling in on KABC. I've always enjoyed his stints on talk radio. Country, not so much.
Mr1derful said:
Because I rarely listen to KKGO when someone has it on in their car, it is on in a store etc and I do hear the station I don't pay attention... BUT when I heard Peter's Voice and then heard Ashley talking It made me pay attention because although at first listen I did not know it was a commercial, I tuned in again to find out why Peter was on KKGO with Ashley. As it was stated above you only have to listen to a station for 5 minutes to get them cume and ratings... SO the airing of the commercial and people who weren't paying attention and tuned in to find out what the heck was going on... more ratings... perhaps not the GREAT jump KKGO had but a bit. (we will just chalk it up to my wishful thinking... or believing I am not the only one that did a double take when I heard Peter Tildens voice during the morning show on KKGO)
Setting Peter aside, agreeing to disagree on that point. ...
Do you not think that Ashley Paige (Former KZLA personality) is the foundation of the higher ratings?
People followed her to Jill-FM, she was popular at KZLA etc etc. The MAJOR change KKGO made as in hiring her not the music.
The music playlist has not changed since the last PPM rating period... BUT she was brought in... so would that not say that their choice to bring in Ashley Paige is the reason for the large spike in ratings and not the music...
In an above post I wrote: "I do not in my opinion believe that a station that primarily consists of KZLA personalities, with the SAME music director KZLA had that plays the same type of country the KZLA played can be compared and said to be better just because the new ratings make people who once would not admit to listening to have to be counted as a country music listener."
I listen to people talk about and compare the 2 stations... but they are in my opinion a mirror of each other for the most part... THAT is how my thoughts about the ratings started... not because I am a huge fan of Peter, Ashley or anyone else...
4
4UH8SIMBKAGN
Guest
I don't know exactly which week All Access is quoting but they posted some results in Net News today for AMP Radio.
6+ cume is over 2.2 million. Basically, a 215% growth since the old format.
6th 18-34, 5th 18-34 females, 2nd teens.
Just think what poor, stupid Emmis could have had if they had gone CHR rather than the lame Movin format route.
6+ cume is over 2.2 million. Basically, a 215% growth since the old format.
6th 18-34, 5th 18-34 females, 2nd teens.
Just think what poor, stupid Emmis could have had if they had gone CHR rather than the lame Movin format route.
4UH8SIMBKAGN said:
The data matches today's March Week 2 release.
Hey David, how are your stations doing?
returnofbongo said:
Terrific, thanks for asking. For example, our Puerto Rico FM network has now been #1 for the better part of a year (after beating the station that had been #1 for 22 years), and KLNO in Dallas has been #1 since the PPM started in that market... and that is just a sampling of the best performers out of about 70 stations.
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