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KIIS, KROQ, KFI Top BIAfn 2008 Radio Billing List

for us "sales rats"...what jumps out at me is how KIIS nudges up from a solid 2007 to top the list in 2008. A pretty remarkable feat considering the rate diving going on in the second half of the year. But even more stunning is the almost 20% drop at KROQ...wow...can only guess how bad billing drops were for Jack and The Wave...how does a powerhouse like KROQ lose $11 million in billing???
 
socalguy said:
for us "sales rats"...what jumps out at me is how KIIS nudges up from a solid 2007 to top the list in 2008. A pretty remarkable feat considering the rate diving going on in the second half of the year. But even more stunning is the almost 20% drop at KROQ...wow...can only guess how bad billing drops were for Jack and The Wave...how does a powerhouse like KROQ lose $11 million in billing???

The entire market was off by about $100 million.
 
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