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KIT-1280 Yakima returns to FM

C

crainbebo

The news-talk station quietly fired up 101.3, K267CV, this week. 250 watts from Ahtanum Ridge with a solid signal in mono. This was desperately needed in my opinion, as KIT hasn't had an FM simulcast for years and many cars (like mine) have terrible engine noise more than 15 miles from an AM transmitter...
The signal also weakly makes it up to Ellensburg but does a lot of swapping with KGDN Pasco and is not usable. I wonder how far into the Lower Valley this signal will go out? The 96.1 with KYAK makes it nearly to Prosser and takes out what used to be a solid signal from U-Rock Radio in Stanfield.

In addition, KTCR is now simulcasting on 102.5 in addition to 106.9. Waste of spectrum IMO. The 102.5, K273DK, is an AM Revitalization translator that was awarded to Stephens Media Group, and they just got the CP finished. Maybe Stephens can keep KTCR on 102.5 (from the 980) and as for the 106.9, from the KHHK-HD subchannel, flip it to a new format.
 
Stephens Media does not subscribe to Nielsen ratings. No KXDD, no Cherry FM, no Hawk listed. KDBL only gets about a 3 or 4 in the ratings - I bet KXDD is still dominant to this day. Same with Cherry over the Mega station.
 
crainbebo said:
Stephens Media does not subscribe to Nielsen ratings. No KXDD, no Cherry FM, no Hawk listed. KDBL only gets about a 3 or 4 in the ratings - I bet KXDD is still dominant to this day. Same with Cherry over the Mega station.
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When I applied for a job at K X Double D in late 2019, they had just stopped paying for the book and 104.1 was #1 or #2
 
No wonder! They have been on top of the ratings for decades. A majority of Yakima's country listeners have 104.1 as their #1. I prefer KXDD because The Bull skews way too new. It's like Country CHR...anything pre-2005 is 'unknown' to their audience. KXDD pulls a couple '90s songs out every hour, and not always the same ones that you hear elsewhere. Too bad they don't take KIOK's approach and do a '90's at Noon' segment. I love listening to 94.9 Pasco in the noon hour.
Wish I knew 100.9's ratings, as they are my top preset from Yakima AND they flip to Christmas music every November, the day after Thanksgiving. I wonder how many listeners flip their #1 preset from their usual KFFM or KXDD, to 100.9?
 
Whenever I hear a country station in public it is always KXDD, never the Bull. My impression is the music on KXDD got even older in the last year and I'm hearing them all the more. I wish Stephens Media was willing to pay for ratings. Neilson stopped ratings for Yakima radio because it wasn't worth it to them with just one payer in the market.
 
Jay F said:
Whenever I hear a country station in public it is always KXDD, never the Bull. My impression is the music on KXDD got even older in the last year and I'm hearing them all the more. I wish Stephens Media was willing to pay for ratings. Neilson stopped ratings for Yakima radio because it wasn't worth it to them with just one payer in the market.
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Often times for smaller markets, paying for ratings isnt worth it .. it doesnt bring in enough regional and national advertisers to make it worth... most local clients dont care about the ratings.. its al labout the relationships they have with the station
 
Yup! I go to estate sales often, and one of the companies that run sales always has KX Double-D on whatever radios are in the house (that are for sale and not for sale). I also hear Cruzin' KTCR 106.9 often on intercoms at businesses and/or private estate sales. It has a niche audience in Yakima!
 
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