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KIXI will pick up the John Tesh Radio Show for mid-days

It's time for a moniker change @ 106.90 MHz. Warm makes me think of a steaming pile of poop left by my dog in the backyard that has to be picked up. Besides, they've had this moniker since 1992...that's 23 years ago.
 
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Why even bother with monikers? When the scales tip to streaming, on an infinite dial they will be meaningless. How many Wolfs, Stars, Kisses, Mixes, Hots, Warms, Cools, et al do we really need? What makes one TRULY different from the other if they have the same imaging, the same music, sometimes even the same (voice tracked) jocks?
 
Bongwater said:
When the scales tip to streaming, on an infinite dial they will be meaningless.
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When you have an infinite number of choices, you need some help making the choice.

For most people (maybe not you), a brand name helps create an identity among the mass. Even internet stations see the need for identity.
 
Bongwater said:
Why even bother with monikers? When the scales tip to streaming, on an infinite dial they will be meaningless. How many Wolfs, Stars, Kisses, Mixes, Hots, Warms, Cools, et al do we really need? What makes one TRULY different from the other if they have the same imaging, the same music, sometimes even the same (voice tracked) jocks?
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That's not a bad idea... If I ever win the lotto i'll start up "Cold 106.1" and 'troll' Warm.
 
fordranger797 said:
I was referring to how they have eliminated most of their 80's throwbacks and are sticking the current and popular. Its still the same format though.
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I don't live in Seattle, so I can't say for sure but it sounds like they've evolved out of playing 80s songs because the people, who are now in the target age, don't enjoy those songs, as much as the previous people, who were that age. There are likely other changes, that were made, for the same reason. They're probably still targeting Women 25-44, as they were before.
 
TheBigA said:
When you have an infinite number of choices, you need some help making the choice.

For most people (maybe not you), a brand name helps create an identity among the mass. Even internet stations see the need for identity.
Click to expand...

Exactly. Everything that sells has a brand name. Radio stations should be no different, whether on air or online.
 
First, I have to say that I was once an outsider lurking on this forum thinking I knew the industry and saying stupid things. But I was never as bad a fordranger over here. Seriously, if you have to ask what format KIXI is (Standards) you have no business speculating on anything radio related.

Ranger...Here's some advice...90% of the stuff you read on here comes from people who worked in radio in the 80's as board ops, present day board ops, or socially inept people who obsess over radio while never actually working in the industry (which is crazy because usually 'socially inept person' is the job description for a board op). If you're actually in radio now, take what you read here with a grain of salt and stop posting crap like bongwater (see aforementioned reference to 80's radio board op).

And now to rant...what the hell happened to this board? Thank God AQH is still here along with a few of the sane voices that ran this board years ago. I know our industry has taken its lumps in the last decade, but I hope the passion for our medium is still there. This board is just a microcosm of Seattle radio, but I'd love to see more engagement.
 
fordranger797 said:
As I recall, "Big D and Bubba" were an example of what Kelly was talking about. When I would hear their program on the old KNBQ, a song would end followed by some sort of automated bumper of them saying "102-9 Q Country", and then they would launch into the program.

On certain shows you will hear the host state the station and format (as if they were in the studio), but instead of talking about the music they launch into a personal interest news story. If you don't pay close attention, you might think it is local radio.
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Actually, Big D and Bubba are NOT an example. B D & B is a live show. Yes, local liners are dropped in, as is done with numerous live network shows, but Big D and Bubba are actually in their studio in Nashville, are relating to the music they are playing, taking phone calls, and have regular guests in the studio.
 
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