Call me old-school, but I was listening to KJR AM this past weekend and I believe it was around 1:30 pm on Saturday (can't be sure), but while they were in Fox Sports syndicated programming, coming out of a spot break, there was dead air. A LOT of dead air. Like 7 minutes of dead air. Suddenly another spot set started, but I had already punched over to 710 ESPN.
Then, yesterday afternoon, about 4:30 --- drive time, mind you --- KJR AM was broadcasting the first NCAA games for March Madness on WestWood One. The play play called for "local station identification, this is the Westwood One Radio Network!"
15 seconds of dead air.
Back to the game.
Is Seattle radio so sloppy that these things just don't matter any more? I understand that weekends are throwaways except if you carrying a local major league sport, but would any PD tolerate huge gaps of dead air? And would a PD tolerate an opportunity to get their call letters on the air in PM DRIVE TIME? Even during a national NCAA game wiht no big relevant impact?
Then, yesterday afternoon, about 4:30 --- drive time, mind you --- KJR AM was broadcasting the first NCAA games for March Madness on WestWood One. The play play called for "local station identification, this is the Westwood One Radio Network!"
15 seconds of dead air.
Back to the game.
Is Seattle radio so sloppy that these things just don't matter any more? I understand that weekends are throwaways except if you carrying a local major league sport, but would any PD tolerate huge gaps of dead air? And would a PD tolerate an opportunity to get their call letters on the air in PM DRIVE TIME? Even during a national NCAA game wiht no big relevant impact?