As good as A to Z was, it could have been better. KLOS once published a printed copy of A to Z songs, and there were many songs on that list that they didn't play. "Zero to Sixty in Five", by Pablo Cruise, was one of them.
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KLOS - The King of all A to Zs??
- Thread starter scooty430
- Start date
Re: KILOS - The King of all A to Zs??
There is a point at which, despite numerous statements of fact, when a person continues to base their thinking on personal taste vs. the broader interests of a whole audience that it is necessary to give up any hope of correcting the misconceptions. Scooty and Oldies 76 argue, factlessly, against everything from rotations to the research major advertisers do on consumer behaviour.
This pretty nicely fits the definition whereby insanity is doing the same thing over and over hoping for a different outcome.
Likely it would sound monotonous, and invite too much talk, giving the impression of stopping down more often.
So did beautiful music. That format is gone, and AOR / Classic rock learned that sets with no identity in a multimedia world did not get credit in the ratings or build any positive brand.
Absolutely... and SB has never had any decent AM signals... for a while KIST on the rooftop on State was #1!!!
I think, in the broader picture, that is more important than pushing memory recall. With PPM, listening incidents are shorter... much shorter... so getting return visits is very critical. And P1's as a % of cume are fewer (of course, half the cume is useless anyway).
All true. But the brands were effective as long as the product was on the growth or maturation locations on the growth curve. Once there were better, faster and easier alternatives, the medium went into decline. So all that are left are the crotchety old retirees who can talke an hour to read the stuff I saw on Drudge yesterday.
Zeb Norris said:
There is a point at which, despite numerous statements of fact, when a person continues to base their thinking on personal taste vs. the broader interests of a whole audience that it is necessary to give up any hope of correcting the misconceptions. Scooty and Oldies 76 argue, factlessly, against everything from rotations to the research major advertisers do on consumer behaviour.
This pretty nicely fits the definition whereby insanity is doing the same thing over and over hoping for a different outcome.
Likely it would sound monotonous, and invite too much talk, giving the impression of stopping down more often.
So did beautiful music. That format is gone, and AOR / Classic rock learned that sets with no identity in a multimedia world did not get credit in the ratings or build any positive brand.
Absolutely... and SB has never had any decent AM signals... for a while KIST on the rooftop on State was #1!!!
I think, in the broader picture, that is more important than pushing memory recall. With PPM, listening incidents are shorter... much shorter... so getting return visits is very critical. And P1's as a % of cume are fewer (of course, half the cume is useless anyway).
All true. But the brands were effective as long as the product was on the growth or maturation locations on the growth curve. Once there were better, faster and easier alternatives, the medium went into decline. So all that are left are the crotchety old retirees who can talke an hour to read the stuff I saw on Drudge yesterday.
Re: KILOS - The King of all A to Zs??
Id say the "insanity doing the same thing over and over and expecting another result" comparison sounds to me a lot like radio itself. They keep doing the same ol' thing, thinking it will work, and yet their profits and audience get smaller, and smaller, and smaller.......
DavidEduardo said:
Id say the "insanity doing the same thing over and over and expecting another result" comparison sounds to me a lot like radio itself. They keep doing the same ol' thing, thinking it will work, and yet their profits and audience get smaller, and smaller, and smaller.......
david91326 said:
Agreed. Just off the top of my head, they could have played....
Keep It Dark - Genesis
Murder - David Gilmour
Jeopardy - Roger Hodgson
Remember (Walking In the Sand) - Aerosmith
All of them well played songs on AOR.
They could go up to 3000 or 4000 titles if they REALLY wanted to make it interesting....
david91326 said:
They don't.
scooty430 said:
It woulld have been not only interesting, but profitable, for their competitors who would have eaten their lunch for a month while those songs were played.
I have mentioned it before, but a couple of years ago the classic rocker I was consulting and programming was playing a tight list of around 500 songs. Another station came one with 1800 songs, give or take.
After nearly a year, we retained our 20 share and the competitor had a 1.8 share, and soon after changed format.
Playing stiffs gets no listeners. Playing fewer songs, but hits, got us over 4 million listeners and made us #1.
DavidEduardo said:
David, I feel very strongly in PPM that familiarity is king. I think you'd be better off with a mid-researching song with 90% familiarity than a song that tests slightly better with 50% familiarity. PPM is completely unforgiving and these deep playlists just chase listeners away. The days of the vote are gone and some programmers are transitioning and others aren't.
Here is why I think A to Z has actually INCREASED during the PPM era.
Stations have trained listeners to no longer tune in for long periods. It is just excruciatingly boring, unless it's a new music station of course. Music fans have gone elsewhere: Pandora, ipods, and a thousand other places. The people remaining are almost all casual listeners punching up the station in a car, or half-listening (or being forced to listen) in an office.
When you get a holiday period, the commuters and office workers disappear. At home, people are busy with family. How do you get anyone to listen? How about run something compelling that will pull in some devoted listeners, some of whom might keep it on for hours because they love it?
A to Z must work. Otherwise a huge station like CBS-FM would not have repeated it so quickly. They did it in July, and then again in November, and then in Decmeber they did a Christmas A to Z.
A to Z is a wonderful gimmick because you'll listen through boring, unfamiliar, or "bad" songs, because you're curious to see what's coming. It's fun to guess what's next, and you never know when you'll get a great memory blast of a forgotten fave.
Believe me, I am NOT going to sit through a Bob Seger song, ever, unless it is in an A to Z. Ditto Mellencamp, the Eagles, Bennie and the Jets, and of course the ubiquitous Brown Eyed Girl.
But like any gimmick, it will lose its luster if overused. Hopefully radio guys will come up with some other compelling ideas. They'll have to, if they want to survive.
Stations have trained listeners to no longer tune in for long periods. It is just excruciatingly boring, unless it's a new music station of course. Music fans have gone elsewhere: Pandora, ipods, and a thousand other places. The people remaining are almost all casual listeners punching up the station in a car, or half-listening (or being forced to listen) in an office.
When you get a holiday period, the commuters and office workers disappear. At home, people are busy with family. How do you get anyone to listen? How about run something compelling that will pull in some devoted listeners, some of whom might keep it on for hours because they love it?
A to Z must work. Otherwise a huge station like CBS-FM would not have repeated it so quickly. They did it in July, and then again in November, and then in Decmeber they did a Christmas A to Z.
A to Z is a wonderful gimmick because you'll listen through boring, unfamiliar, or "bad" songs, because you're curious to see what's coming. It's fun to guess what's next, and you never know when you'll get a great memory blast of a forgotten fave.
Believe me, I am NOT going to sit through a Bob Seger song, ever, unless it is in an A to Z. Ditto Mellencamp, the Eagles, Bennie and the Jets, and of course the ubiquitous Brown Eyed Girl.
But like any gimmick, it will lose its luster if overused. Hopefully radio guys will come up with some other compelling ideas. They'll have to, if they want to survive.
I am thoroughly enjoying this year's A to Z presentation. Awesome to hear songs that I haven't heard in many, many years! So far, it's even better than the 2009 A to Z, IMHO.
Nice, you're reviving an old post.....Specialty weekends and presentations bring out the real depth of a radio station's library....songs that have not been heard in a long time.
The thing that sucks, is that once the special is over, it may be another year before the average listener can hear them again.
That is what made KRTH so unique. You'd hear a Labor Day weekend special, and then look forward to the next year on hearing it again...Those were the golden days of radio!
The thing that sucks, is that once the special is over, it may be another year before the average listener can hear them again.
That is what made KRTH so unique. You'd hear a Labor Day weekend special, and then look forward to the next year on hearing it again...Those were the golden days of radio!
charles hobbs said:
It's been done before. KLOS did it in 2003 and 2011.
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