It looks like this change is pretty recent. Do you guys think it's enough to pull away a few wolf listeners?
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KMPS - Now mixing in older country hits from the 1990's and 2k
- Thread starter fordranger797
- Start date
KKWF is shooting for the younger crowd (18-34), so I don't think they'll take much of their audience away. On the other hand, KMPS reaching back and playing 90's and 00's might raise there overall performance in the 34 to 54 demographic, which is the only audience they can have a chance at.
Sounds like they've "Click'd" KMPS. Thing is, Country today compared to then is like night and day - just like it was in the '80s compared to the 'traditional' artists. I think it might hit the upper end of 25-54 a little bit, but that's all.
It seems like it would almost make more sense to cap the playlist at the year 2010; capture the upper end of 25-54 and leave out some of big names on the current country billboard. It just seems like putting a 1990's Reba track next to a Florida Georgia Line song would lead to confusion for the listener.
These folks seem to make it work, but it might be too strange of a concept for Seattle.
http://www.931kmkt.com/
"Click'd" is a good description here
I love that!
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Thanks for sharing! There might just be a demand for that older demo if other stations (OUTSIDE of traditional markets) are trying it. With the genre of "country" constantly reinventing itself (and going in many different styles and directions) it seems logical enough to have two country stations in one market trying to pick up different ends of that spectrum.
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Only thing is if you're looking to improve in a demo, 49+ isn't the one to work on. Study after study shows us old f@rts are less swayed by advertising so it's harder to sell.
Actually, KWJJ rebounded after reinstating its morning team.
C'mon, guys, let's keep this focused on Seattle. Portland has a completely different market makeup and any discussion of stations there is irrelevant to this thread.
I think it would be extremely interesting to know what the distribution of listeners actually looks like around the Seattle metropolitan area compared to a few decades ago. The old KMPS-AM probably was not trying to target listeners in Seattle proper like KMPS can do today.
What do you mean by distribution? Where they live? Where they listen? Explain, please.
I'd have to challenge that assertion. Back then there were stations targeting just Seattle, just Tacoma, etc. Now the market is the entire MSA.
Sorry for the ambiguity. By "distribution" I was referring to where the listeners were located.
That makes sense. I was not around when local stations were targeting either Seattle or Tacoma; I see what you mean.
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KUPL became The Bull two years ago, last January. Mike and Amy returned to The Wolf just about exactly one year ago. Now, back to our regularly scheduled thread.
KMPS-AM was not exactly a legacy Country station. It had been KOL-AM/FM until a sale turned it into KMPS/KEUT but KEUT was short-lived and soon became KMPS-FM. If there was an AM legacy Country station in Seattle, it was KAYO.
Okay, that is interesting. My awareness of KAYO history ends at KAYO 99.3 counting back a decade ago.
You may want to read this before commenting on Seattle radio history: http://www.amazon.com/Seattle-Images-America-Arcadia-Publishing/dp/1467130575
My first commercial gig in Radio, Country KAYO! I was 16 years old and absolutely HATED country music, but I guess sounded convincing enough to get the gig. I never told any of my friends that I was working on the air at KAYO. Looking back, I do appreciate that the PD, Ben Payton took a chance on a kid still in high school and gave me increasing responsibilities. Even today, I remember stopping by the big cork board in the hallway outside the sales office to see if my paycheck was there. Sometimes it was, other times delayed for another week. It used to bother me occasionally that Sales always got paid first and if anything else was left over, air talent got paid on time. But honestly, I knew a 16 year old kid lucky enough to be working on the air doesn't have a reason to complain.
I remember the "rush" when checks came out to get down to Seafirst bank. First few lucky depositors had a better shot that the checks would clear!
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