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KOGO Cuts Three Hours of News, Adds Hannity

G

Gregg.

600 KOGO will be replacing three hours of news each weekday with the syndicated Sean Hannity Show (co-owned with KOGO by iHeart). In a Radio Ink article, Market President (that's what she's called) Melissa Forrest says KOGO has experienced "tremendous growth." I guess with tremendous growth goes tremendous cuts in news coverage.

The morning news block (5-9am) stays but the Noon news hour is gone and afternoon news gets scaled back to one hour, 6-7pm. Hannity will go live from Noon-3pm and that moves The DiMaio Report with Carl DiMaio to 3-6pm. KOGO will be running six hours of syndication during the day, with only mornings and late afternoons local. Meanwhile rival 760 KFMB has local programming 10am to 6pm. And KFMB's morning show, Armstrong & Getty, is based in California, originating at KSTE Sacramento. Hannity used to air on KFMB.

http://www.radioink.com/Article.asp?id=2987347&spid=30800
 
If you're going to spend money creating local content, you want it to air at times where it reaches the most people. Obviously, they've determined noon to 3 isn't the best time for local news, but long form talk. A lot of NPR stations have made similar moves. That's why there's no "Midday Edition."
 
TheBigA said:
If you're going to spend money creating local content, you want it to air at times where it reaches the most people. Obviously, they've determined noon to 3 isn't the best time for local news, but long form talk. A lot of NPR stations have made similar moves. That's why there's no "Midday Edition."
Click to expand...

And looking at the numbers, in 25-54 KOGO was about double the share of KFMB in the last book.
 
The schedule for KOGO had been...

5-9am News
9am-Noon Rush Limbaugh (syndicated)
Noon-1pm News
1-4pm Carl DiMaio (local)
4-7pm News
7-9pm Merrill at Night (local)
9-10pm Ground Zero with Clyde Lewis (syndicated)
10pm-4am Coast to Coast with George Noory (syndicated)
4-5am Bloomberg Business with Gordon Deale (syndicated)

Now it's...

5-9am News
9am-Noon Rush Limbaugh (syndicated)
Noon-3pm Sean Hannity (syndicated)
3-6pm Carl DiMaio (local)
6-7pm News
7-9pm Merrill at Night (local)
9-10pm Ground Zero with Clyde Lewis (syndicated)
10pm-4am Coast to Coast with George Noory (syndicated)
4-5am Bloomberg Business with Gordon Deale (syndicated)

And KFMB's schedule is...

6-10am Armstrong & Getty (syndicated from KSTE Sacramento)
10am-2pm Mike Slater (local)
2-3pm News (Odd that they'd do a news hour at 2pm)
3-6pm Brett Winterble (local)
6-9pm Glenn Beck (syndicated)
9pm-12am Mark Levin (syndicated)
12-4am Red Eye Radio (syndicated)
4-6am America's Morning News (syndicated)

In the latest ratings, KOGO is #12, KFMB is #22.
 
Last edited:
Gregg. said:
The schedule for KOGO had been...

7-9pm Merrill at Night (local)
Click to expand...


Merrill's gone now. Not suprising. The evening hours at KOGO are a dearth. I recall Sully being on there for three hours. Then it went to two hours. Then it went to one hour. then it went away ;{D
 
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