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KOST 103.5. The Best Mix of 80s, 90s and Today

M

Michael Rivers Kramer

Where Today has lasted for 22 years. Ah… The quandary of AC positioning in the 21st Century.

An easy fix for them would be the Best mix of the 80’s, 90s THROUGH Today…. Or 80s THROUGH Today.

Funny, I heard, the 80s, 90s and Today coming out of the original 1975 version of December 1963… Not even the 93 Remix.

It’s no wonder KBIG is the stronger station.
 
Michael Rivers Kramer said:
Where Today has lasted for 22 years. Ah… The quandary of AC positioning in the 21st Century.

An easy fix for them would be the Best mix of the 80’s, 90s THROUGH Today…. Or 80s THROUGH Today.

Funny, I heard, the 80s, 90s and Today coming out of the original 1975 version of December 1963… Not even the 93 Remix.

It’s no wonder KBIG is the stronger station.
Click to expand...
I've run this by my local board. The concept of being in the 23rd year of "today" must sound quite bizarre to anyone under 40! I'm 68 and it sounds bizarre to me!
 
Michael Rivers Kramer said:
Where Today has lasted for 22 years. Ah… The quandary of AC positioning in the 21st Century.

An easy fix for them would be the Best mix of the 80’s, 90s THROUGH Today…. Or 80s THROUGH Today.

Funny, I heard, the 80s, 90s and Today coming out of the original 1975 version of December 1963… Not even the 93 Remix.

It’s no wonder KBIG is the stronger station.
Click to expand...
Not really. The iHeart Wall of Women in LA sees individual station wobble that has to do with current music even and societal factors. But the three seem to maintain a very consistent total share.
 
It sounds odd to say "80s, 90s and Today." But it makes sense to someone born in the 1970s or 80s. I think women want to feel that they are still listening to contemporary music... at least some contemporary music. They're not so old that they are listening to "Oldies" even though they really are.

So KOST is still playing the ABBA, Hall & Oates and Michael Jackson songs of their youth, while they also get Adele, Ed Sheeran and The Weeknd. Maybe guys aren't as sensitive? They're OK listening to "Classic Rock." They don't need to hear that they are also listening to "Today"?
 
Michael Rivers Kramer said:
Where Today has lasted for 22 years. Ah… The quandary of AC positioning in the 21st Century.

An easy fix for them would be the Best mix of the 80’s, 90s THROUGH Today…. Or 80s THROUGH Today.

Funny, I heard, the 80s, 90s and Today coming out of the original 1975 version of December 1963… Not even the 93 Remix.

It’s no wonder KBIG is the stronger station.
Click to expand...
I agree AC stations need to update their slogans. Also if an AC station is to be viable today their oldest most played songs would be from 1996-2005 approx. Sure it could be from 2000's, 2010's and today if any AC radio station wants to use that slogan.
 
Gregg. said:
It sounds odd to say "80s, 90s and Today." But it makes sense to someone born in the 1970s or 80s. I think women want to feel that they are still listening to contemporary music... at least some contemporary music. They're not so old that they are listening to "Oldies" even though they really are.

So KOST is still playing the ABBA, Hall & Oates and Michael Jackson songs of their youth, while they also get Adele, Ed Sheeran and The Weeknd. Maybe guys aren't as sensitive? They're OK listening to "Classic Rock." They don't need to hear that they are also listening to "Today"?
Click to expand...
Sure. It makes sense to someone born in the 70s and 80s. I was born in 64 and remember hearing this slogan in 2001 when it made more sense.

Whatever they do, i guess it still works for them.
 
Since this century is the first in which radio broadcasting has been reality since the start, the '00s problem is new and, apparently, without a totally satisfactory solution. "The zeroes" and "the aughts" have gained little traction in 23 years and likely never will. Some people still have problems saying "2000" without prefacing it with "the year." At some point in the 2030s, the 21st century '00s will age out of playlists and only then, just maybe, we'll start hearing "the greatest hits of the teens, '20s and today" on AC stations.
 
In Palm Beach, WRMF's slogan is 2000's, 10's and TODAY. Of course the pre-2000 music is all but handed over to classic hits WEAT (Sunny 107.9), where they play the greatest hits of the 70's, 80's, & 90's.

RadioPatrol said:
I agree AC stations need to update their slogans. Also if an AC station is to be viable today their oldest most played songs would be from 1996-2005 approx. Sure it could be from 2000's, 2010's and today if any AC radio station wants to use that slogan.
Click to expand...

KOST really does skew towards an older audience, just short of being called a Soft AC. Contrast with WWRM/Tampa, which is a Mainstream AC, yet plays fewer pre-2000 songs in order to avoid overlapping sister station WDUV.
 
victorres43 said:
In Palm Beach, WRMF's slogan is 2000's, 10's and TODAY. Of course the pre-2000 music is all but handed over to classic hits WEAT (Sunny 107.9), where they play the greatest hits of the 70's, 80's, & 90's.
Click to expand...
Different cluster, different strategy. d
victorres43 said:
KOST really does skew towards an older audience, just short of being called a Soft AC. Contrast with WWRM/Tampa, which is a Mainstream AC, yet plays fewer pre-2000 songs in order to avoid overlapping sister station WDUV.
Click to expand...
Remember, iHeart owns the 3 AC variants in LA, so they program them strategically to favor the younger adult, the mid-rang and the older segment but with plenty of overlap and sharing.
 
Gregg. said:
It sounds odd to say "80s, 90s and Today." But it makes sense to someone born in the 1970s or 80s. I think women want to feel that they are still listening to contemporary music... at least some contemporary music. They're not so old that they are listening to "Oldies" even though they really are.

So KOST is still playing the ABBA, Hall & Oates and Michael Jackson songs of their youth, while they also get Adele, Ed Sheeran and The Weeknd. Maybe guys aren't as sensitive? They're OK listening to "Classic Rock." They don't need to hear that they are also listening to "Today"?
Click to expand...
We just never got around to naming the decade of the 00s.
 
gr8oldies said:
We just never got around to naming the decade of the 00s.
Click to expand...
"The zeroes" and "the aughts," as I posted in #8, were thrown out there, at least in print and on websites, but largely rejected. How did people in the 1900s and other first decades of the centuries refer to those years. The first characterization of a decade I can recall encountering was "Gay Nineties" for 1890-99 -- but that was apparently coined nostalgically well after the decade ended.
 
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