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KOST wants you to feel good... and gets a new logo to prove it.

R

RBRadioWaves

After 30 years, KOST has sent it's old, famous logo into the bin. The station has debut a modern logo, alongside a new slogan, called "Feel Good".

Hey, very few radio logos last 30 years. I'm rather surprised that Clear Channel did not kill it earlier. Still rather depressing. I think this is almost as jarring a change to identity as KOST dumping JAM Jingles four years back. This logo just looks... I can't say bad, but too generic. Still, I give them props for trying something new.
 
A new logo with very thin letters and numbers. A pink-bordered website with stories about Jennifer Lopez's Hollywood Walk Of Fame star, visits by Jewel and Michael Bublé, Kim Kardashian's baby and Paula Deen's dismissal from Food Network. Links to "Love Songs with Karen Sharp" and "Kristin's Mommy Blog."

I was about to agree with Mister pjc that KOST is indeed going after the Jill-FM audience...but then I saw a link that says "Win tix to Crossroads Gun Show." I wouldn't think too many female listeners would care about a gun show.
 
LARadioRewind said:
A new logo with very thin letters and numbers. A pink-bordered website with stories about Jennifer Lopez's Hollywood Walk Of Fame star, visits by Jewel and Michael Bublé, Kim Kardashian's baby and Paula Deen's dismissal from Food Network. Links to "Love Songs with Karen Sharp" and "Kristin's Mommy Blog."

I was about to agree with Mister pjc that KOST is indeed going after the Jill-FM audience...but then I saw a link that says "Win tix to Crossroads Gun Show." I wouldn't think too many female listeners would care about a gun show.
Click to expand...

Care to take a guess at the percentage of women who carry handguns for personal protection, especially in a big, dangerous city.
 
At the risk of getting this thread moved to Take It Outside, I'm guessing that the number of women who carry a handgun for protection is fairly large, but I'm also guessing that the number of women who buy guns at gun shows is quite small.
 
LARadioRewind said:
At the risk of getting this thread moved to Take It Outside, I'm guessing that the number of women who carry a handgun for protection is fairly large, but I'm also guessing that the number of women who buy guns at gun shows is quite small.
Click to expand...

Based on......?
 
Guesses don't have to be based on anything---that's why they're guesses. ;) I'm going by decades of news stories about street crime and gun show attendance. My guesses could be wrong---it wouldn't be the first time.

Back on topic, here is a 2011 Christmas toy drive ad that includes logos of five Clear Channel stations, including KOST---the logo that I think they used for at least a hundred years:

http://www.lbausa.com/newsletter/christmas-celebration-toy-drive.html
 
Since we are on the subject of KOST-FM, I found some interesting history on those call letters. KOST-FM started broadcasting from Houston, Texas in 1961 on 100.3 megacycles and was owned by Gordon McLendon at that time. I am not sure of the year when the call letters were dropped in Houston and moved to Los Angeles.
 
TXCalradio said:
Since we are on the subject of KOST-FM, I found some interesting history on those call letters. KOST-FM started broadcasting from Houston, Texas in 1961 on 100.3 megacycles and was owned by Gordon McLendon at that time. I am not sure of the year when the call letters were dropped in Houston and moved to Los Angeles.
Click to expand...

They went to L.A. in 1967.
 
If there is anyone who knows more about radio history than Michael Hagerty, it's Jim Hilliker. ("Steve, are you trying to kiss up to two people at the same time?") Many years ago, Hilliker and David Schwartz compiled a Los Angeles call letter history. For the 103.5 frequency, they show a sign-on date of October 9, 1957. The station was KGLA for "Greater Los Angeles." It became KADS ("K-Ads") in November 1966, then KOST in (according to Hilliker) 1968. If the advertising format lasted only one year, does that mean the KADS call letters remained for a few months after the station went back to music? (The AC format began on November 15, 1982. First song played was America's You Can Do Magic, which would have been more appropriate for the old Magic 106.)
 
The station could have changed call letters when they had the all-advertising format and pronounced it "Cost" instead of "Coast." :D
 
Robnoxious said:
What an incredibly generic logo. :(
Click to expand...

They were probably going for "clean" and "scalable" for use in apps on small screens like smart phones.
 
Jill-FM? Well, I guess Jill-FM and Playlist was similar to KOST but, I think Playlist was exactly but, slightly off from KOST because, they focused more into the 80's and current HOT A/C music.
 
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