KOST wants you to feel good... and gets a new logo to prove it.

[LKellerIII]

For what it's worth, 96.5 KOIT in San Francisco has dropped the 30+ year slogan "Light Rock, Less Talk" and now just goes with "Music that makes you feel good..." which was only a jingle, before now.

Sounds like a trend...

 

[LKellerIII]

I seem to recall that the KOST logo in the early 70s included a straight line over the "O" indicating it should be pronounced as a long vowel - "oh."

 

[calguy]

It sure doesn't sound like KOST anymore, so why should it look like it? What Clear Channel did to that station is pretty sad. Yeah, it still gets ratings, but it's got no direct AC competition and it's also living off it's heritage. Heck, it hasn't had a PD for close to 8 months.

 

[TXCalradio]

The same goes for KODA-FM (Sunny 99.1) in Houston, which is also owned by CC and an Adult Contemporary station just like KOST-FM. I was in shock tuning in one day recently, and heard the song: "I Gotta Feeling" by The Black Eyed Peas. I was expecting to hear something different, such as "How Much I Feel" by Ambrosia. Not to mention they (KODA-FM)dropped JAM as their jingle provider and now using ReelWorld. Instead of the smooth-flowing jingles from JAM, now we get screamed at by ReelWorld's annoying jingles!

 

[michael hagerty]

The same goes for KODA-FM (Sunny 99.1) in Houston, which is also owned by CC and an Adult Contemporary station just like KOST-FM. I was in shock tuning in one day recently, and heard the song: "I Gotta Feeling" by The Black Eyed Peas. I was expecting to hear something different, such as "How Much I Feel" by Ambrosia. Not to mention they (KODA-FM)dropped JAM as their jingle provider and now using ReelWorld. Instead of the smooth-flowing jingles from JAM, now we get screamed at by ReelWorld's annoying jingles!

You can't get 35 year old women by playing 35 year old records.

Times have changed.

 

[davideduardo]

It sure doesn't sound like KOST anymore, so why should it look like it?

Consider this: KOST is targeting women in a 16 to 20-year-wide demo swatch centered, roughly, at age 42.

That means the songs played don't really have to appeal to men and have to be relevant to a 35 to 49 year old woman... and it means that every year, some of the older songs have to go away.

As Michael said, you can't get 35 year old women to listen to 35 year old songs.

 

[calguy]

I get that the music has to change with the times. KOST has always changed, although it used to do it at a slower pace. I have no problem with music needing updating, that's what I would do were I to program the station, but I don't know that all the choices of music are correct. If you listen to CC AC stations across the US, you'll notice that musically, they all sound the same. No longer is the format tailored to the market. Fortunately they went back to JAM for their jingles in 2011 after a year and a half of the screamers from Reel World, a company that does a decent job for CHR, but is clueless when it comes to AC. For me, it's not the music that is a problem, even though it's just the same playlist at every CC AC, it's the programming that's around the music that is sub par.

 

[TXCalradio]

Amen to that Calguy!

 

[Thomps2525]

KOST's playlist is at http://www.kost1035.com/music/playlist/index.html?net=1

Near the bottom of the 631-song list---only 631?---are quite a few 1960s hits, including Daydream Believer, A Natural Woman, Bad Moon Rising, I Can't Get Next To You, Magical Mystery Tour, For Once In My Life, Gimme Some Lovin' and Back In The USSR. The lower part of the playlist also includes Footloose, Love Rollercoaster, Bang A Gong, The Love You Save and Up Around The Bend. Am I to conclude that KOST is no longer an adult contemporary station? Whatever the format, I agree with Mister calguy: KOST has certainly changed!

 

[michael hagerty]

KOST's playlist is at http://www.kost1035.com/music/playlist/index.html?net=1

Near the bottom of the 631-song list---only 631?---are quite a few 1960s hits, including Daydream Believer, A Natural Woman, Bad Moon Rising, I Can't Get Next To You, Magical Mystery Tour, For Once In My Life, Gimme Some Lovin' and Back In The USSR. The lower part of the playlist also includes Footloose, Love Rollercoaster, Bang A Gong, The Love You Save and Up Around The Bend. Am I to conclude that KOST is no longer an adult contemporary station? Whatever the format, I agree with Mister calguy: KOST has certainly changed!

Programming AC in the 70s, I'd have 30 currents, 3 hitbounds, maybe 60 recurrents and 500 gold. That's 593. 631's in the ballpark.

 

[davideduardo]

KOST's playlist is at http://www.kost1035.com/music/playlist/index.html?net=1

Near the bottom of the 631-song list---only 631?---are quite a few 1960s hits, including Daydream Believer, A Natural Woman, Bad Moon Rising, I Can't Get Next To You, Magical Mystery Tour, For Once In My Life, Gimme Some Lovin' and Back In The USSR. The lower part of the playlist also includes Footloose, Love Rollercoaster, Bang A Gong, The Love You Save and Up Around The Bend. Am I to conclude that KOST is no longer an adult contemporary station? Whatever the format, I agree with Mister calguy: KOST has certainly changed!

I don't know where that playlist comes from. The actual monitored BDS playlist is about 350 deep, and does not include any of those titles in the bottom 200 or so of the online list.

I even went back and reviewed songs played so far this year, and none of those strange songs was actually played.

Most AC stations today run in the 300-350 title range.

 

[Thomps2525]

David, I wonder if that playlist is a combination of the individual playlists of all of Clear Channel's AC and Hot AC stations. Perhaps the website of every one of those stations will show the same list. Who wants to check?

Michael, in theory, a 30-song list of currents would mean that those 500 oldies wouldn't be overplayed...but aren't a lot of the currents on KOST's playlist played only two or three times a week? I'm guessing that a lot of those oldies are played more times each week than some of the currents.

 

[davideduardo]

David, I wonder if that playlist is a combination of the individual playlists of all of Clear Channel's AC and Hot AC stations. Perhaps the website of every one of those stations will show the same list. Who wants to check?

It may be they list a bunch of other stuff for click through music purchases or something like that. A bunch of the songs are not real AC tunes anywhere.

Michael, in theory, a 30-song list of currents would mean that those 500 oldies wouldn't be overplayed...but aren't a lot of the currents on KOST's playlist played only two or three times a week? I'm guessing that a lot of those oldies are played more times each week than some of the currents.

KOST has 11 currents, about par for anyone's AC list today. The oldest is 9 months old.

There are 17 recurrents, going back to late 2011 and as recent as a couple of months ago.

In all, it looks like there are about 20 "keepers" per year in this format.

 

[michael hagerty]

David, I wonder if that playlist is a combination of the individual playlists of all of Clear Channel's AC and Hot AC stations. Perhaps the website of every one of those stations will show the same list. Who wants to check?

Michael, in theory, a 30-song list of currents would mean that those 500 oldies wouldn't be overplayed...but aren't a lot of the currents on KOST's playlist played only two or three times a week? I'm guessing that a lot of those oldies are played more times each week than some of the currents.

I don't know how KOST rotates its music.

My stations were one-third gold. By the time you factored out 5 minutes for news at the top of the hour and 18 minutes for commercials, there was 37 minutes left. Shave off a minute an hour for out-of-music talk and that's 36, so we were playing 12 songs an hour. That's four oldies an hour...96 a day. But again, rotations made it so that no oldie was going to recur in the same daypart for a month, and in the same hour of that daypart for three or four months. 500 goldens was enough, and I can see how, if you manage your rotations impeccably, you could fly with half that.


UPDATE: And after looking at David's post above, it's clear I was swimming in music. Wow.

 

[TXCalradio]

Whats really sad is that KOST sounds like any other AC station owned by CC. That station (KOST) was at it's best during the late 80's up until 96.

 

[Thomps2525]

Harden My Heart by Quarterflash never made the AC charts and yet KOST has been playing it for many years. Should I be more surprised that KOST plays it...or that it didn't make the AC chart? Are there other non-AC hits on the playlist? (Not counting the '60s songs that are on the list on their website but apparently never get played.)

 

[wdb2003]

Whats really sad is that KOST sounds like any other AC station owned by CC. That station (KOST) was at it's best during the late 80's up until 96.

Your so right. My mom has a old tape of KOST from 1997 that has some great songs on it

Everything but the Girl:Missing (CHR dance verison)
Spice Girls: 2 Become 1
Al B. Sure!: Nite and Day
Wham: Everything She Wants
Selena: I Could Fall in Love

Some of KOST older stuff is on the Wave but with Jhani leaving some changes are coming for sure.

 

[Thomps2525]

Rick Thomas's profile on LinkedIn includes the following:

Program Director, KRTH KTWV
CBS Radio Public Company; 10,001+ employees; Entertainment industry
May 2013 – Present (3 months)

From mid-May to July 1 is a month and a half, not three months...and didn't Jhani Kaye officially retire on June 30? So Thomas has had actually the job for one day. He must have taken a college class known as "Exaggeration 101."

 

[michael hagerty]

Rick Thomas's profile on LinkedIn includes the following:

Program Director, KRTH KTWV
CBS Radio Public Company; 10,001+ employees; Entertainment industry
May 2013 – Present (3 months)

From mid-May to July 1 is a month and a half, not three months...and didn't Jhani Kaye officially retire on June 30? So Thomas has had actually the job for one day. He must have taken a college class known as "Exaggeration 101."

As noted on the KRTH thread....

LinkedIn doesn't allow you to enter an exact date. It's the month and the year. It then counts the months. May...June and today, July. Equals three months by LinkedIn's system.


Rick didn't do it.

 

[davideduardo]

As noted on the KRTH thread....

LinkedIn doesn't allow you to enter an exact date. It's the month and the year. It then counts the months. May...June and today, July. Equals three months by LinkedIn's system.


Rick didn't do it.

And Rick apparently went on the CBS payroll as soon as his notice in Hawai'i was up. When Jhani physically left the building is not material or relevant.