KS107.5 Denver Makes Move Towards Rhythmic Throwbacks – RadioInsight
Audacy Rhythmic CHR "KS 107.5" KQKS Lakewood/Denver CO is the latest station in the company to move towards Rhythmic Throwbacks.
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Denver KS 107.5 moves towards rhythmic throwbacks
- Thread starter ChaseW
- Start date
radioinsight.com
They're still playing currents and recurrents.
Nobody said they weren't. But it'll be 3-4 current/recurrents per hour and 7-8 golds. It was previously reversed.
At least it balances out since they’re still the only Rhythmic in Denver.
KQKS ranked 16th with a 2.2 share in the July PPMs, well behind KDHT’s 3.1 share.
This is going to disappoint the groupies out there, but a market that's so sports-crazy and intent on Doing Butch Mountainey Things That Cost Money is not likely to be one where "rhythmic" anything does well on a commercial basis.
Bad take on many accounts... KS was a powerhouse. With loss of Jammin and the Classic Hip Hop version of Flo, they now have the market to themselves and this shift puts them back in the 25-54 demographic wheelhouse. I'd be shocked if six months from now they're not in the mid-high 3's as they're now targeting the demos still using radio.
(shrug)
I've said that no one with a shred of sanity would come to me for radio programming advice. Make of that what you will. I just observe, I hope with some objectivity and avoidance of dogmatic thinking.
Honestly it's kind of shocking to see a metro the size of Denver scale back its Rhythmic offerings so much. One Rhythmic outlet with a mix of currents and throwbacks seems to indicate the continued stagnation of this format on a national basis. What I mean by that is we don't see Rhythmics being launched or staying in the game like we did a while back.
As Lance said, the station is programming to the demos that still use radio.
18-34 has not only moved to streaming, but in certain kinds of music OTA licensed radio stations can't touch the lyric content of many of the songs.