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I expect to see a lot of classic rock stations flip to other formats.
Even if you were 19 in 1975, that would make you 64 today, putting you 10 years over the 25-54 target audience. Most Classic Rockers are much older than that.
I expect to see a lot of classic rock stations flip to other formats.
Even if you were 19 in 1975, that would make you 64 today, putting you 10 years over the 25-54 target audience. Most Classic Rockers are much older than that.
That's why many classic rock stations are marginalizing or even eliminating the '70s and concentrating on the '80s and '90s. The format still has a good decade left in it. After that, with rock itself becoming a fractured, niche genre, it could disappear.
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