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KTSU To Launch The Vibe Digital Brand; Madd Hatta To Serve As Content Director

Y2kTheNewOldies

Y2kTheNewOldies

https://radioinsight.com/headlines/...rand-madd-hatta-to-serve-as-content-director/


Texas Southern University’s Division of University Advancement is excited to announce the continued expansion of KTSU 90.9 FM with a new digital station. The Vibe will be the digital and innovative Urban Alternative station, powered by KTSU. The new format will appeal to Millennials and the Generation Z demographic, offering the latest in Hip Hop, R&B and Neo-Soul on the FM dial and through 24-hour online streaming. The Vibe is set to begin broadcasting and streaming this fall.

The non-profit Corporation for Public Broadcasting awarded KTSU the grant to start The Vibe in the Houston market after the ratings success and growth of KTSU 90.9 FM, which is one of the top 25 public radio stations in the country and #1 public radio station in the country with African American listenership audience. The Choice, known for its format of jazz, blues, oldies and gospel, has always championed other formats, which makes The Vibe a timely fit.
Click to expand...


Changes coming to KTSU-FM and will happen in the fall.
 
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