KVIL: Has anyone noticed the change in music on 103.7 Lite FM?

[djmireles]

Thank god the Christmas music is OVER!!!! But, has anyone noticed the change in music on KVIL? They have been playing more Mix Music: Carrie Underwood, Coldplay, Rob Thomas...etc. Plus, I'm hearing new imaging. What's up with that? Any thoughts?

 

[MikeShannon914]

Probably the usage contract ran out on the old imaging from 12/2006...and of course, they found someone CHEAPER to do it for them. (Probably gave them tradeouts.)

Music? I'd guess that Nikki Nite is back in charge there since Charley Connolly got axed, so there probably is indeed a difference (or is Mix becoming more of a KVIL instead? I've heard some of KVIL's patented country crossover crapola recently on Mix.) I went to yes.com and actually found some gems in there that K-Ville USED to play way back when...old Chicago, Journey, Jackson Browne, Christopher Cross ("Ride Like the Wind" and not "Sailing," thank God) etc, and not as much of this crossover fluff and tired 'new favorites.' GOOD! Even heard "Just You-n-Me" by Chicago recently...I almost expected Jack Schell to back-announce it and give me the People's Choice total for the hour. ;D

Anyone ever wonder, just for laughs, if there just happened to be 5 or 6 years of complete broadcast days on tape somewhere around the station, all from the 1980s, and all in usable shape, if KVIL could simply rebroadcast these, day after day, and sell new spots around them? I have no idea on the legalities (would Ron sue, or could he?) so I'm asking this JUST FOR FUN. Surely to God it'd get a better response than what they're doing there these days. (And five or six years would surely cover music radio all the way to its Inevitable End as we know it.)

 

[little1]

(And five or six years would surely cover music radio all the way to its Inevitable End as we know it.)

You may not have noticed this, but music radio's 2 "so-called" biggest competitors just had to merge because they couldn't figure out how to make money. And then a few days ago, Sirius XM had to issue millions of shares of stock to help pay off the massive amounts of debt they've accumulated. Because they don't have the money to pay off that debt from operations, because they still haven't figured out a business model that makes a PROFIT. So if you think Sat radio is going to kill music radio, you might want to recalibrate just a little bit...

And besides, anybody can look at the latest ratings and see that music radio isn't dead.
Look at DE's list of 12+

12+ ranker is..
KLNO
KVIL
KHKS
KSCS
KPLX
KKDA FM
KLUV
KZPS
KBFB
KLTY
KPMZ

Every single one of them music. And get to the 25-54, and 2 of the top handful of stations are "Spanish". That's why you gringos think music radio is disappearing, because you don't realize that the competitive landscape is changing. If the 'inevitable end as we know it' means 'end of music that middle aged white guys will like', you may have a point.

I know a lot of people here hate DE, but 'spanish' radio is gaining more listeners, more market share, and more importantly, more ad revenue. Instead of insulting him, maybe people who really want to be in this business should be picking his brain, and trying to figure out how to counter the grwoing influence of spanish-language stations...

 

[Albert19X]

Anyone ever wonder, just for laughs, if there just happened to be 5 or 6 years of complete broadcast days on tape somewhere around the station, all from the 1980s, and all in usable shape, if KVIL could simply rebroadcast these, day after day, and sell new spots around them? I have no idea on the legalities (would Ron sue, or could he?) so I'm asking this JUST FOR FUN. Surely to God it'd get a better response than what they're doing there these days. (And five or six years would surely cover music radio all the way to its Inevitable End as we know it.)

I barely survived KVIL on the office radio back in the 80's. Now that I'm older that style of smarmy radio would probably put my in a diabetic coma.

 

[DJ2PR]

Gringos? That's a little bit of generalizing, eh?

Anywhoo, of course we know the power of the Spanish Stick in this town. That sound you hear is yet another AM or FM station being overpowered by something we can't understand on-air. IJS. ;D

 

[BBontheRadio]

The music and imaging has not substantially changed from what it was before the holidays. Those artists have been played for months. Coldplay has a current hot single. Carrie had a big crossover hit with Before He Cheats and Jesus, Take the Wheel was added because it's her signature song and fits quite well with the format. Rob Thomas and Matchbox Twenty have been/are a staple.